Intermoda’s Significance and Relevance
Intermoda, the most significant fashion industry exhibition in Latin America, is gearing up for its 84th edition from January 20 to 23. The event is expected to attract over 27,000 specialized buyers and generate approximately $50 million in economic impact for Guadalajara, as reported by the Organizing Committee of Fashion Events in Jalisco (OFVC).
A Prestigious Gathering of Industry Professionals
Jorge Castellanos, President of Intermoda, shared that the event has already surpassed its previous edition with 30% more pre-registrations, selling over 1,550 stands across 40,000 square meters. More than 1,000 brands are participating, representing 24 Mexican states and 11 foreign countries.
Embracing “Hecho en México” Initiative
Intermoda has partnered with the “Hecho en México” (Made in Mexico) program, spearheaded by the Mexican Secretary of Economy. This collaboration allows exhibitors with products manufactured or assembled in Mexico to display the official distinction that verifies their national origin.
Benefits of “Hecho en México” Certification
Adilene Navarro, Coordinator of the Jalisco Economic Corridor for the Well-being Pacific, highlighted that the “Hecho en México” certification can enhance consumer trust, increase visibility among buyers and distributors, provide access to training opportunities, and strengthen the perception of quality and prestige for products.
Boosting Tourism through Business Events
Gustavo Staufert, Director of the Guadalajara Convention and Visitors Bureau (OFVC), emphasized that each Intermoda edition generates $50 million in economic impact for the city. Furthermore, Guadalajara serves as an example of sustainability in the international meetings industry.
Comprehensive Experience at Intermoda 84
Ernesto Hernández, Intermoda’s General Director, stated that one of the main objectives for this edition is to elevate the overall experience for all participants. Alongside the commercial offerings distributed across 12 pavilions covering various fashion industry sectors, Intermoda 84 will feature a robust schedule of activities, networking spaces, and strategic encounters.
Key Questions and Answers
- What is Intermoda? Intermoda is the most important fashion industry exhibition in Latin America, attracting specialized buyers from across the region.
- Why is Intermoda significant for Guadalajara’s economy? The event generates approximately $50 million in economic impact for the city, benefiting local businesses and promoting tourism.
- What is the “Hecho en México” initiative? It’s a program by the Mexican Secretary of Economy that recognizes and promotes products manufactured or assembled in Mexico.
- How does “Hecho en México” certification benefit exhibitors? It increases consumer trust, improves visibility, provides training opportunities, and strengthens product quality perception.
- What makes Intermoda 84 unique? This edition focuses on providing a comprehensive experience, including a robust schedule of activities, networking spaces, and strategic encounters alongside commercial offerings.
