Introduction to the Jalisco Tourism Observatory
On this Wednesday, the Jalisco Tourism Observatory was installed to measure, analyze, and plan the development of tourism in Jalisco. The initiative aims to provide reliable data for strategic decision-making, according to Michelle Fridman Hirsch, the Secretary of Tourism for Jalisco (SECTURJAL).
The Importance of Tourism in Jalisco
Tourism contributes significantly to Jalisco’s economy, accounting for over 9% of the state’s Gross Domestic Product (GDP). This places Jalisco third in turistic contribution to the national GDP.
Addressing Data Discrepancies
Previously, tourism data was obtained in a fragmented and unreliable manner, complicating strategic decision-making. SECTURJAL’s second guiding principle focuses on precise and uniform measurement of the tourism sector.
- The Observatory will feature a State Advisory Council for Tourism, encompassing thematic clusters by tourism segment, tourism commissions, and academic participation.
- It will also involve the private and public sectors, ensuring a comprehensive intersectoral and multidisciplinary approach.
Objectives and Structure of the Observatory
The Jalisco Tourism Observatory’s legal objectives include:
- Evaluating sector performance with a global perspective
- Generating continuous consultation information
- Identifying opportunity niches
- Promoting specialized studies
- Facilitating strategic actions
The Observatory comprises a president and representatives from the State Tourism Advisory Council, academia, and both public and private sectors.
International Standards and Recognition
The Observatory will enable Jalisco to work with international standards and aspire to become the fifth recognized Observatory in Mexico by the World Tourism Organization (OMT), joining Guanajuato, Yucatán, Nuevo León, and Tlaxcala.
Key Questions and Answers
- What is the Jalisco Tourism Observatory? It’s an initiative to collect, analyze, and provide reliable data for strategic decision-making in Jalisco’s tourism sector.
- Why is this important? Tourism contributes significantly to Jalisco’s economy, accounting for over 9% of the state’s GDP. Reliable data is crucial for informed decision-making.
- What are the Observatory’s objectives? The Observatory aims to evaluate sector performance, generate consultation information, identify opportunity niches, promote specialized studies, and facilitate strategic actions.
- How will the Observatory be structured? It will have a president and representatives from the State Tourism Advisory Council, academia, and both public and private sectors.
- What recognition does the Observatory aspire to achieve? The Observatory aims to be the fifth recognized Observatory in Mexico by the World Tourism Organization (OMT), joining Guanajuato, Yucatán, Nuevo León, and Tlaxcala.
