Introduction of New Branding Strategy and Impressive Investment Figures
Mazatlán, Sinaloa – In the context of a new branding strategy, the 28th edition of Friends Amigos Mazatlán was inaugurated, an event that brings together key players from North America’s tourism sector and solidifies Mazatlán as a world-class destination, focusing on the meetings, incentives, conferences, and exhibitions (MICE) sector.
Impressive Investment Figures
According to Ali Zamudio, Secretary of Economic Development and Fisheries in Mazatlán, the city has seen approximately 9,500 million pesos in investments during this administration, with 6,000 million coming from the tourism and real estate sectors. From January to September of this year, Mazatlán has welcomed 3.4 million tourists with a hotel occupancy rate of 72%. Additionally, the city has hosted 79 cruise ships with over 249,552 passengers, generating more than 463 million pesos in economic impact.
New Branding Strategy and Mazatlán’s Tourism Capabilities
Mireya Sosa Ozuna, State Secretary of Tourism, explained that the new branding strategy, “A Sea of Stories,” stems from Mazatlán’s rich history and memorable experiences for tourists. The city boasts over 14,000 hotel rooms across more than 190 hotels, including all-inclusive, European plans, and elite all-inclusive options. Furthermore, 11 hotels are under construction, adding 1,475 rooms to the existing capacity.
Fiesta Amigos Festival: Strengthening Public-Private Collaboration
The Friends Amigos festival serves as a platform to foster collaboration between the public and private sectors, with representatives from airlines, travel agencies, tour operators, and specialized media from Mexico, the United States, and Canada participating. Over three days, more than 1,200 meetings will take place to finalize Mazatlán’s 2026 agenda.
The Importance of Tourism in Mazatlán’s Economy
Carlos Berdegué, President of the Mazatlán Hotels and Business Association, highlighted that there are 68 affiliated companies, including hotels, tourism businesses, tour operators, attractions like the whale museum (Munba), the large aquarium, car rental companies, hospitals, and entertainment venues. Tourism contributes around 80% to Mazatlán’s local GDP.
Key Questions and Answers
- What is the new branding strategy for Mazatlán? The new branding strategy is called “A Sea of Stories,” emphasizing Mazatlán’s rich history and memorable experiences for tourists.
- What investments has Mazatlán seen in the tourism sector? Mazatlán has witnessed approximately 9,500 million pesos in investments, with 6,000 million coming from the tourism and real estate sectors.
- What are Mazatlán’s hotel capabilities? Mazatlán offers over 14,000 hotel rooms across more than 190 hotels and has 11 hotels under construction, adding 1,475 rooms.
- What is the purpose of the Friends Amigos festival? The Friends Amigos festival aims to strengthen collaboration between the public and private sectors, facilitating over 1,200 meetings to finalize Mazatlán’s 2026 agenda.
- How significant is tourism to Mazatlán’s economy? Tourism contributes around 80% to Mazatlán’s local GDP, making it a crucial sector for the city’s economic growth.
