Overview
The Mexico City Secretariat of Tourism (SECTUR CDMX) participated in the International Tourism Bureau (ITB) China 2025 fair in Shanghai to bolster economic, cultural, and tourism ties between the Mexican capital and Asia’s giant.
Achievements at ITB China 2025
Over three days, the Mexico City delegation secured more than 50 business meetings with travel operators, travel agencies, and Chinese companies interested in promoting the capital’s rich cultural, gastronomic, and heritage offerings.
Mexico City’s Attractions Highlighted
During the event, Mexico City showcased its key tourism attributes: cultural diversity, modern infrastructure, rich heritage, and world-class gastronomy. The city also emphasized its role as one of the launch venues for the 2026 FIFA World Cup.
Interactive Experiences at the Stand
The Mexico City stand offered interactive experiences, including a virtual Cablebús ride, display of an official World Cup ball, and cultural activities such as photo sessions with lucha libre masks. English-language tourist guides and promotion of the official website in Chinese were also distributed to assist potential visitors.
Impact and Future Prospects
“This participation enables Mexico City to reinforce its presence in the Asian market, attract new tourism flows, and position itself as a gateway to Latin America,” stated SECTUR CDMX. “ITB China is a strategic opportunity to strengthen economic, cultural, and tourism links between the Mexican capital and Asia’s giant.”
Key Questions and Answers
- What is ITB China 2025? ITB China 2025 is a significant travel and tourism fair that brings together industry professionals, travel agents, and businesses from around the world, with a particular focus on the Asian market.
- Why is Mexico City participating in ITB China 2025? The primary goal is to bolster economic, cultural, and tourism ties between Mexico City and Asia’s major economy.
- What are Mexico City’s key tourism attributes? Mexico City highlights its cultural diversity, modern infrastructure, rich heritage, world-class gastronomy, and its role as a launch venue for the 2026 FIFA World Cup.
- What interactive experiences did Mexico City showcase? The stand offered virtual Cablebús rides, an official World Cup ball display, cultural activities like photo sessions with lucha libre masks, English-language guides, and a Chinese version of the official website.
- What impact will this participation have on Mexico City’s tourism? This participation aims to strengthen ties with the Asian market, attract new tourism flows, and position Mexico City as a gateway to Latin America.
