Introduction to Morelos’ Tourism Investments
Morelos, a Mexican state known for its privileged climate and connectivity, is rapidly diversifying its tourism offerings, particularly in the health and wellness sector. The state’s Secretaría de Turismo (Sectur) has reported that over 2,000 million pesos have been invested in specialized project development, focusing on health and wellness tourism.
Key Investment Projects
- Construction of the Althea Health City: A first-of-its-kind integrated medical complex with bioclimatic architecture in central Mexico.
- Modernization and strengthening of wellness centers in Tepoztlán, Cuernavaca, and Xochitepec.
Economic Impact and Growth
The annual economic impact generated by medical tourism in Morelos exceeds 140 million US dollars, positioning the state as a leader in health, wellness, and holistic development tourism.
Prominent Wellness Destinations
Cuernavaca, Tepoztlán, Zacualpan de Amilpas, and Xochitepec are among the popular wellness destinations where tourists can choose from various treatments to enhance their health and well-being.
Strategic Focus on Diversification
Morelos aims to attract industry forums to diversify its offerings and showcase its capabilities in regenerative, medical, and wellness tourism. An example is the upcoming Women’s Health 2025 forum in Xochitepec, which will gather experts to share advancements in areas like regenerative medicine, hormonal health, longevity, and functional nutrition.
International Appeal
Morelos attracts visitors from the United States, Canada, and various South American countries such as Colombia, Peru, Ecuador, and Brazil. These tourists seek science-based health and wellness treatments along with holistic experiences in harmony with nature.
Morelos’ Tourism Vocation
Connectivity and Climate:
Daniel Altafi, the local Tourism Secretary, highlights Morelos’ strong tourism vocation due to its connectivity and favorable climate. The state consistently receives high numbers of tourists, especially during weekends, extended weekends, Holy Week, summer, and year-end holidays.
Projected Tourism Growth:
For the summer, Morelos anticipates a hotel occupancy rate of 65-70%, welcoming over 300,000 tourists with an economic impact exceeding 400,000 pesos.
By the end of 2025, Morelos aims to receive approximately 9 million visitors while maintaining a generalized occupation rate of around 70%. The economic impact is continuously calculated by the Sustainable Tourism Observatory, which is already operational in the state.
Key Questions and Answers
- Q: What is the main focus of Morelos’ tourism development? A: Morelos is focusing on diversifying its tourism offerings, particularly in the health and wellness sector.
- Q: What are some key investment projects in Morelos? A: Key projects include the construction of Althea Health City and modernization of wellness centers in Tepoztlán, Cuernavaca, and Xochitepec.
- Q: How much economic impact does medical tourism generate in Morelos? A: Medical tourism generates over 140 million US dollars annually in Morelos.
- Q: What international markets does Morelos attract? A: Morelos attracts tourists from the United States, Canada, and various South American countries.
- Q: What is Morelos’ projected tourism growth? A: Morelos anticipates a hotel occupancy rate of 65-70% for the summer and aims to receive approximately 9 million visitors by the end of 2025.
