Morelos Projects Over 73 Million Pesos Economic Impact from Day of the Dead Tourism in 2025

Web Editor

October 21, 2025

a city surrounded by mountains and trees in the middle of the day with a blue sky and clouds above,

Introduction to Day of the Dead Celebration in Morelos

The Day of the Dead celebration in Morelos is projected to attract over 220,000 visitors and generate an economic impact exceeding 73 million pesos for the 2025 edition, according to state authorities.

Key Figures and Priorities

During the official activities schedule presentation at the Casa de Morelos in Mexico City, Daniel Altafi Valladares, the local tourism secretary, emphasized that under the current administration, cultural tourism is a top priority for fostering development and well-being.

“The Day of the Dead is experienced, heard, and felt; prioritizing tourism for Morelos means driving development that benefits communities and strengthens our economy,” Altafi Valladares stated.

Highlighted Destinations and Activities

The activities schedule, spanning various municipalities, serves as a magnet for both domestic and international tourism. Notable destinations include:

  • Ocotepec: Known for its present-body offerings, a UNESCO World Heritage site.
  • Tetela del Volcán: Famous for its arches of cempasúchil (marigold).
  • Tlayacapan: Celebrated for its illuminated altars.
  • Coatetelco: Features hanging offerings.

Additional events like the Miquixtli Festival in Cuernavaca and floating altars in Tequesquitengo’s lake enrich the tourism offerings, attracting diverse visitor segments and extending benefits to sectors such as gastronomy, accommodation, local commerce, and services.

Economic Impact and Cultural Preservation

Lourdes Arce, technical secretary of Morelos’ Cultural Secretariat, explained that the economic impact is intertwined with cultural identity preservation.

“The Day of the Dead offers a living, shared cultural experience where younger generations’ participation ensures traditions’ continuity,” Arce detailed.

Key Questions and Answers

  • Q: How many visitors are expected during the Day of the Dead celebration in Morelos? A: Over 220,000 visitors are projected.
  • Q: What is the estimated economic impact for the 2025 Day of the Dead celebration in Morelos? A: Over 73 million pesos.
  • Q: What are some notable destinations for Day of the Dead celebrations in Morelos? A: Ocotepec, Tetela del Volcán, Tlayacapan, and Coatetelco.
  • Q: How does the Day of the Dead celebration contribute to Morelos’ economy? A: It supports various sectors, including gastronomy, accommodation, local commerce, and services.
  • Q: How is the economic impact of Day of the Dead celebrations connected to cultural preservation? A: The celebration ensures the continuity of traditions through younger generations’ participation.