Key Players and Initiative Overview
Betsabé Rocha Nieto, the Secretary of Economy in Nuevo León, along with Marisol González Elías, a local MC (Movement of Citizen Participation) diputada, have introduced an initiative to reform the Ley de Fomento a la Micro, Pequeña y Mediana Empresa (Small and Medium Enterprise Promotion Law). This reform aims to legally recognize businesses producing goods and services with local roots, verifiable quality, and legal compliance through the “Hecho en Nuevo León” distinction.
Benefits and Impact
- Access to preferential spots in fairs, official catalogs, financing, and integration into value chains
- Strengthening the “Hecho en Nuevo León” program, which now has over 3,000 affiliated companies and has participated in more than 980 local fairs, markets, and commercial alliances
- More than 1,000 new registrations since its relaunch in February 2025, with active participation in 16 local markets and commercial fairs, including a major market at Parque Fundidora generating over 2 million pesos in sales
- Key benefits such as training, assistance with packaging and labeling processes, priority access to state fairs, and promotional platform and value chain access
Context and Relevance
The “Hecho en Nuevo León” program, supported by the state’s Economy Secretariat for 15 years, has been a strategic platform to bolster the commercialization, visibility, and positioning of small businesses in Nuevo León.
Marisol González Elías emphasized the need for such programs to be maintained, evolved, and strengthened, acknowledging Nuevo León’s thriving entrepreneurship and business creation. This initiative aligns with Governor Samuel García’s Economic Strategy 2025, focusing on investment, talent, and SMEs, as well as the Plan México for equitable and sustainable economic development at the federal level.
Sectoral Data and Importance
According to 2024 Inegi (National Institute of Statistics and Geography) economic census data, the private sector and state-related entities operated 181,791 economic units in 2023, employing nearly 1.9 million people.
- Microenterprises (employing 10 or fewer people) dominated, accounting for 89.3% of total units and 21.7% of the workforce
- These microenterprises contributed 11.1% to the census’s gross added value, representing the difference between what a unit produces and spends on materials and services
Key Questions and Answers
- What is the main goal of this reform? The primary objective is to legally recognize businesses with local roots, verifiable quality, and legal compliance through the “Hecho en Nuevo León” distinction.
- What benefits does this reform offer? Benefits include preferential access to fairs, official catalogs, financing, and integration into value chains.
- How does this initiative support the local economy? It strengthens the “Hecho en Nuevo León” program and aligns with Governor Samuel García’s Economic Strategy 2025, focusing on investment, talent, and SMEs.
- What does the economic census data reveal about Nuevo León’s businesses? In 2023, the private sector and state-related entities operated 181,791 economic units, employing nearly 1.9 million people. Microenterprises dominated, contributing 11.1% to the census’s gross added value.
