Record Participation and Growth in Mexican Market
Guadalajara, Jalisco. The Peruvian textile industry is solidifying its position in the Mexican market, driven by participation in Intermoda, Latin America’s most significant fashion and business fair held at Expo Guadalajara. According to El Economista, Max Rodríguez, the director of Promperú, announced that Peru’s textile exports to Mexico grew by 6% in 2025, reaching a value of $31 million.
Rodríguez highlighted that this growth is not only due to increased sales but also a geographical diversification of markets. Previously, the presence was concentrated in Guadalajara, Monterrey, and Mexico City; now, Peruvian companies have clients in Querétaro, Puebla, Mérida, and other cities. Intermoda has opened contacts in new markets.
Post-Intermoda Commercial Strategy
As part of the post-fair commercial strategy, several Peruvian companies will undertake a “post-Intermoda” tour to consolidate business opportunities. Two companies will visit Monterrey, another two Puebla, two more Tulum and Playa del Carmen, as well as Mérida, while some will travel to intermediate cities en route to Mexico City.
The goal, according to Rodríguez Guillén, is to expand the customer base and strengthen commercial relationships outside traditional hubs.
Favorable Context
Rodríguez emphasized that the international context has created opportunities for Peru’s offerings.
- Trade Agreements: Peru maintains three active trade agreements with Mexico: the Economic Complementation Agreement, the Pacific Alliance, and TIPAT, which facilitate bilateral exchange.
- Adjustments in Tariffs: Recent adjustments to tariffs imposed by the United States on Asian countries have altered the competitive landscape. Peru does not compete with Asia on price but on quality, and Mexican buyers are willing to pay around 10% more for Peruvian garments that offer greater durability and superior standards.
With this performance, Mexico ranks as the sixth most important market for Peruvian textile exports, following destinations like the United States, where Peru manufactures for global brands such as Lacoste, Hugo Boss, Armani, Lululemon, and Vineyard Vines.
Historical Participation in Intermoda
In Intermoda’s 84th edition, the Peruvian delegation participates with 13 textile-apparel companies, the highest number recorded in the eight years of Peru’s presence at this fair.
Notably, two denim-specialized companies participate for the first time, a segment that has garnered significant interest from buyers.
“Two companies producing famous blue jeans, which are generating the most business meetings; many are surprised by the quality positioning of Peruvian cotton and its relation to T-shirts, but Peru also has blended fabrics and offers competitive prices,” the official pointed out.
Promperú reports that Peru has a high production of Pima cotton and colored cottons, driving a textile and apparel industry that generates over $1.5 billion annually through exports and domestic sales.
Key Questions and Answers
- What is the significance of Intermoda for Peru’s textile industry? Intermoda is a crucial platform for the Peruvian textile industry to showcase its products and expand its market presence in Mexico.
- Why is the growth in Peruvian textile exports to Mexico important? This growth indicates a successful diversification of markets and increased demand for Peruvian textile products in Mexico.
- What trade agreements does Peru have with Mexico? Peru maintains three active trade agreements with Mexico: the Economic Complementation Agreement, the Pacific Alliance, and TIPAT.
- How does Peru differentiate itself from Asian competitors in the Mexican market? Peru focuses on quality rather than price, offering durable garments that meet superior standards, making them more appealing to Mexican buyers.
