Overview and Key Expectations
The Secretariat of Tourism Development in Puebla anticipates welcoming 2.5 million national and international tourists during the summer vacation season of 2025. This represents a 7% increase compared to the same period in the previous year.
Leadership and Funding
Carla López-Malo Villalón, the head of the department, stated that they will target various tourism niches throughout the remainder of the year. She also mentioned that there are 700 million pesos allocated for tourism promotion, the largest budget in the past six years for Puebla.
Summer Season Significance
“The summer season is one of the most anticipated periods of the year, as it coincides with the chile in nogada season and encourages gastronomic tourism,” López-Malo commented.
Prepared Tourist Destinations
She noted that the 12 Magic Towns and other tourist sites are ready to receive visitors, who consider Puebla a safe, affordable, and welcoming destination.
Focus on the National Market
López-Malo emphasized that the national market is crucial, accounting for 80% of the 16 million annual visitors Puebla receives, primarily from the south-southeastern regions of Mexico.
Transportation Safety
Since most tourists travel by road, the department maintains a constant safety strategy to ensure smooth turist flow.
“Our goal is for visitors not only to arrive in Puebla city but also to explore all the state’s municipalities,” López-Malo added. “Therefore, various tourist routes within the entity are being developed for visitors to explore.”
Community Tourism as a Priority
López-Malo highlighted that community tourism will be the primary tool for diversifying Puebla’s tourism offerings, encouraging visitors to explore beyond the capital and directly engage with local communities.
Ranking and Future Goals
Puebla currently ranks seventh nationally in terms of visitor numbers. The aim is to climb higher in the ranking during this six-year administration period.
Key Questions and Answers
- What is the expected number of tourists in Puebla during summer 2025? The Secretariat of Tourism Development in Puebla anticipates welcoming 2.5 million national and international tourists.
- What is the expected increase in tourist numbers compared to the previous summer? There will be a 7% increase in tourist numbers compared to the same period in the previous year.
- What is the budget allocated for tourism promotion in Puebla? There are 700 million pesos allocated for tourism promotion, the largest budget in the past six years.
- What makes Puebla an attractive tourist destination? Visitors consider Puebla a safe, affordable, and welcoming destination with various tourist attractions like the 12 Magic Towns.
- What percentage of Puebla’s annual visitors come from the national market? The national market accounts for 80% of Puebla’s 16 million annual visitors.
- How is transportation safety ensured for tourists traveling by road? The department maintains a constant safety strategy to ensure smooth turist flow.
- What is the priority in Puebla’s tourism development strategy? Community tourism is prioritized to diversify offerings and encourage visitors to explore beyond the capital and engage with local communities.
- What is Puebla’s current ranking in terms of tourist numbers nationally? Puebla currently ranks seventh nationally in terms of visitor numbers.
