Background on Puebla’s Franchise Industry
Puebla, a Mexican state known for its rich history and cultural significance, is also becoming a hub for franchise businesses. According to Francisco Lobato Galindo, the vice president of the Mexican Franchise Network, Puebla is expected to have between 30 and 40 new franchises by the end of 2025, representing a $20 million investment.
Puebla’s Ranking in Franchise Attraction
Lobato Galindo explained that Puebla ranks fifth among Mexican states in attracting franchise businesses, following the Greater Mexico City, Jalisco, Nuevo León, and the State of Mexico. This strategic position has contributed to Puebla’s growing reputation as a gateway to central and southeastern Mexico, with over 66 franquicia currently operating in the region.
Franchise Growth and Economic Impact
The projected 40 franchises in Puebla by 2025 each represent an investment of approximately $500,000 pesos. At a national level, the franchise industry generates annual sales of 10,000 million pesos, supporting 750,000 jobs across 80,000 points of sale. Of the 85% national franchises in Mexico, each contributes to creating 8 jobs.
International Interest and Local Products
The Mexican Franchise Network is actively seeking to attract a commercial mission from Canada, Italy, and South Korea. These countries’ interest stems from Puebla’s potential to introduce successful fast-food franchises that cater well to the local market. Additionally, Lobato Galindo aims to leverage this mission to promote Puebla’s local products in international franchise markets.
Projected Growth and Employment
Lobato Galindo forecasts that franchise sales will increase by 15% compared to 2024, while job creation is expected to rise by only 10% within the same period. Despite the modest employment growth, the franchise industry’s expansion in Puebla signifies a promising economic development for the region.
Key Questions and Answers
- What is the expected number of new franchises in Puebla by 2025? Between 30 and 40 new franchises are anticipated.
- What does the $20 million investment represent? Each franchise represents an investment of approximately $500,000 pesos.
- Where does Puebla rank in terms of franchise business attraction? Puebla is fifth among Mexican states, following the Greater Mexico City, Jalisco, Nuevo León, and the State of Mexico.
- What is the national impact of the franchise industry? The industry generates annual sales of 10,000 million pesos and supports 750,000 jobs across 80,000 points of sale.
- What international interest is Puebla attracting? Puebla is seeking a commercial mission from Canada, Italy, and South Korea to introduce successful fast-food franchises.
- What is the projected growth for franchise sales and employment in Puebla? Franchise sales are expected to increase by 15% compared to 2024, while job creation is projected to rise by only 10% within the same period.
