Background and Relevance
Puebla, a Mexican state known for its rich history and cultural heritage, is seeking to establish a tourism council in collaboration with the Secretariat of Tourism Promotion. This initiative aims to develop strategic projects that will increase the average length of stay for visitors by targeting specific market segments.
Luis Javier Cué de la Fuente, president of the State Tourism Entrepreneurial Council (CNET), emphasized the need for closer cooperation between the tourism industry and local authorities. With Puebla’s ambition to become one of the top-visited destinations, there is an opportunity to enhance various tourism sectors beyond conventional weekend and holiday visits.
Current Situation and Challenges
The current number of events in Puebla has dropped significantly due to the COVID-19 pandemic, with only around 70 events expected this year compared to 120 in previous years. This decline has affected the economic benefits generated by these events, particularly those held midweek.
While other market segments like interior state tourism can boost economic activity, there is a need for improved services and infrastructure in the municipalities. Some hoteliers, especially those in Pueblos Mágicos, have not invested in upgrades for over a decade but continue to raise prices annually.
Strategic Plans and Collaboration
The state estimates 12 million visitors and a $140 million economic impact for this year, representing a 10% increase compared to 2024.
Cué de la Fuente expressed optimism about 2025 but stressed the importance of collaboration between private enterprises and state tourism. He highlighted that businesses aim to capitalize on diverse market segments, not just weekend and holiday travel.
Rafael Alexander Gherke Sánchez, president of the Puebla Tourism Cluster, agreed on redirecting the Hospitality Tax for tourism promotion and suggested stopping its use for security purposes. He proposed either allocating funds for the newly formed State Tourism Agency or creating an alternative council to provide input and recommendations.
Key Questions and Answers
- What is the main goal of creating a tourism council in Puebla? The primary objective is to develop strategic projects that increase the average length of stay for visitors by targeting specific market segments.
- Why is collaboration between the private sector and state tourism crucial? Working together ensures that diverse market segments are leveraged, not just weekend and holiday travel, to attract more visitors throughout the week.
- What challenges does Puebla’s tourism industry currently face? The industry faces a decline in events due to the pandemic and the need for improved services and infrastructure in municipalities.
- How much revenue is generated from the Hospitality Tax, and how can it be used more effectively? Approximately 60 million pesos are collected from this tax. While the amount may seem modest, it can significantly contribute to tourism promotion through efficient and consistent marketing campaigns highlighting Puebla’s attractions.
