Introduction to Day of the Dead and its Economic Significance in Puebla
Puebla, Mexico – The Chamber of Commerce, Services, and Tourism (Canaco-Servytur) in Puebla has projected that the upcoming Day of the Dead (Día de Muertos) festivities in 2025 will generate an economic impact exceeding 769 million pesos, marking a 3.2% increase compared to the previous year.
Key Sectors Driving Economic Growth
The economic boost is primarily driven by the commerce and services sectors, as residents purchase costumes, decorations, food, and other items for altars and celebrations. This reflects the strength of domestic consumption and the positive influence cultural and religious celebrations have on Puebla’s economy.
Historical Economic Performance
In 2024, the economic impact reached 734 million pesos. The Day of the Dead season is crucial for commerce and services, providing a significant impulse before year-end.
Participation of Various Economic Units
Canaco-Servytur anticipates the involvement of over 15,000 economic units in Puebla during this period. Key sectors include:
- Restaurants and food services: With 4,330 establishments offering diverse food preparation options.
- Minor retail gift shops: Comprising 3,168 units.
- Plant and flower natural retailers: Accounting for 2,018 units.
- Bakeries and pastry shops: Totaling 1,798 establishments.
- Candy and pastry ingredients retailers: Numbering 1,554 units.
- Costume, regional attire, and decorative items retailers: With 232 establishments.
- Hospitality sector: Expected to maintain significant occupancy during the festive days.
Cultural and Economic Importance of Day of the Dead in Puebla
Juan Pablo Cisneros Madrid, head of Canaco-Servytur, emphasized that Day of the Dead is deeply rooted in Puebla’s culture, turism, and economy. The celebration supports local businesses, especially in gastronomy, floriculture, baking, and tourism services.
Canaco-Servytur encourages the population to consume responsibly and prioritize local products, thereby strengthening regional economy and preserving the identity and traditions of Puebla’s families.
Key Questions and Answers
- What is the projected economic impact for Day of the Dead 2025 in Puebla? The Chamber of Commerce, Services, and Tourism (Canaco-Servytur) estimates an economic impact of over 769 million pesos, a 3.2% increase from the previous year.
- Which sectors are driving this economic growth? The commerce and services sectors, particularly costume and decoration purchases, food sales, and restaurant visits, are key contributors.
- What was the economic impact in 2024? The Day of the Dead season generated approximately 734 million pesos in economic impact.
- How many economic units are expected to participate in Day of the Dead festivities? Over 15,000 economic units are anticipated to participate, including restaurants, retail shops, bakeries, and hospitality services.
- Why is Day of the Dead significant for Puebla’s economy? This cultural celebration supports local businesses, especially in gastronomy, floriculture, baking, and tourism services, contributing to the regional economy and preserving traditions.
