Introduction to Puebla’s Tourism Success
In the first half of 2025, Puebla, a city in Mexico, has experienced an impressive surge in tourism, generating an economic impact of 12,000 million pesos. This represents a 16% increase compared to the same period in the previous year, according to Carlo López Malo, the head of Puebla’s Local Tourism Development Secretariat.
Key Factors Driving Puebla’s Tourism Growth
- Abundant Events: Puebla’s rich calendar of events, including national exhibitions, conferences, and festivals, has contributed to the increased tourist influx.
- Extended Stays: Tourists are not only visiting Puebla to dine but also exploring other attractions, leading to longer stays and higher spending.
- Service Providers’ Role: Local service providers, such as hotels, restaurants, and tour operators, have played a crucial role by offering promotions and discounts that encourage tourists to consume more and extend their stays.
Tourism Statistics and Trends in Puebla
From January to July 2025, Puebla witnessed a 5.4% growth in the number of visitors, resulting in 10 million tourists during this period. The economic impact figures do not yet include the revenue generated during the summer vacations, suggesting further growth and positive prospects for Puebla’s tourism sector.
Improvements in Tourism Services
López Malo highlighted the efforts of local businesses to enhance service quality, which has led to positive online reviews on platforms like Google. These improvements have increased tourists’ confidence in choosing Puebla for their vacations, particularly when it comes to dining and accommodation.
The Chile in Nogada Season and Family Tourism
The chile in nogada season has significantly contributed to Puebla’s tourism success, attracting families from central states who wish to try or rediscover this iconic Puebla dish. Restaurateurs aim to sell over 4 million servings of this dish by mid-September, aligning with the end of the chile in nogada harvest season.
Promoting Equitable Tourism Distribution
López Malo emphasized the importance of municipal efforts to improve their tourism offerings, ensuring a more balanced distribution of tourism activities and economic benefits. He also acknowledged that investments are necessary for this growth.
12 Magic Towns and Ongoing Improvements
The 12 Magic Towns in Puebla still have work to do, following observations from the federal Tourism Secretariat. These improvements are expected to be completed by September 2026, further solidifying Puebla’s position as a leading tourist destination.
