Introduction to Puebla’s Tourism Goals
Carla López-Malo Villalón, the head of Puebla’s Secretaría de Desarrollo Turístico (Secretariat of Tourism Development), announced that the state aims to achieve an economic impact of 21,000 million pesos in 2026. This represents a 5% increase from the previous year, 2025.
Moreover, Puebla seeks to boost the number of visitors by 10%, aiming for 17.1 million tourists, surpassing the 17 million recorded in the previous year.
Puebla’s Position as a Leading Tourist Destination
López-Malo Villalón highlighted that Puebla has solidified its position as the fourth most popular tourist destination in Mexico at a national level.
Participation in Fitur 2026: Madrid, Spain
As part of the initial activities for 2026, Puebla will participate in the International Tourism Fair (Fitur) held in Madrid, Spain from January 21 to 25. All Mexican states are invited to showcase their tourism offerings at this event.
- Puebla’s representation will include over 50 tour operators and service providers from the state.
- Traditional cooks, mezcal, coffee producers, and artisans will participate under the “5 de Mayo” brand promoted by the state government.
- Approximately 450 business meetings have been scheduled, some of which will take place outside the Fitur venue.
- Puebla’s representation will be present in three forums, promoting all 12 Magical Towns and strengthening the state’s image as a tourist destination.
España: A Crucial Market for Puebla’s Tourism
López-Malo Villalón emphasized that Spain is the fourth most significant source of tourists for Puebla, with an annual growth rate of 10% over the past three years.
Key Factors for Success in Puebla’s Tourism Sector
The secretary expressed confidence in Puebla’s tourism success for 2026, given the planned promotional activities and national events aimed at reaching the set goals.
She stressed the importance of participation from service providers, such as hoteliers and restaurant owners, as they are key contributors to the economic impact through their products and services.
López-Malo Villalón also highlighted the need for everyone in the tourism industry to focus on enhancing service quality, as this encourages visitors to return.
Key Questions and Answers
- What is the projected economic impact for Puebla’s tourism sector in 2026? The Secretaría de Desarrollo Turístico de Puebla aims for an economic impact of 21,000 million pesos in 2026, a 5% increase from the previous year.
- What are Puebla’s visitor targets for 2026? Puebla seeks to attract approximately 17.1 million visitors, a 10% increase from the 17 million recorded in 2025.
- What is Puebla’s position among Mexican tourist destinations? Puebla is ranked as the fourth most popular tourist destination in Mexico at a national level.
- Why is Spain an important market for Puebla’s tourism? Spain is the fourth most significant source of tourists for Puebla, with an annual growth rate of 10% over the past three years.
- What factors contribute to success in Puebla’s tourism sector? Participation from service providers, such as hoteliers and restaurant owners, along with a focus on enhancing service quality, are crucial for Puebla’s tourism success.
