The Impact of Film Productions on Tourism
In the lead-up to the 67th Ariel Awards ceremony, a mural commemorating “La Noche de la Iguana” was unveiled in Puerto Vallarta, Mexico. The 1964 film’s production marked a turning point for the city, bringing international tourism and captivating romance between stars Elizabeth Taylor and Richard Burton.
Beyond “La Noche de la Iguana,” Puerto Vallarta has served as a natural backdrop for over 50 films, generating tourism and economic growth. Michelle Fridman, Secretary of Tourism for Jalisco (SECTURJAL), highlighted the city’s diverse offerings and rich film history, stating that more than 50 productions have filmed in Puerto Vallarta across various formats.
“Puerto Vallarta boasts gastronomy, culture, adventure tourism, sun, and beaches, but it also has a significant film history,” Fridman explained. “This year’s Ariel Awards ceremony, celebrating Mexico’s cinematic achievements, is being held in Puerto Vallarta for the first time at a beach destination. Out of only three Ariel Awards ceremonies outside Mexico City, two were in Guadalajara and now Puerto Vallarta hosts this prestigious event.”
Cinematic Murals in Puerto Vallarta
As part of the events surrounding the Ariel Awards in Puerto Vallarta, ten murals referencing films shot in the city were unveiled in the “Distrito de los Artistas” (Artists’ District). Four murals have been completed so far, including those for “La Noche de la Iguana,” “Beverly Hills Chihuahua,” and “Godzilla.”
“We aim to create a unique tourism product and further enhance the Río Cuale island with art installations, including sculptures related to cinema,” Fridman added.
Key Questions and Answers
- What is the significance of film productions in Puerto Vallarta? Film productions, such as “La Noche de la Iguana,” have brought international tourism and romanticized the city, leading to over 50 films being shot there and contributing to its economic growth.
- Why is the Ariel Awards ceremony being held in Puerto Vallarta? This is the first time the Ariel Awards ceremony is being held outside of Mexico City, and Puerto Vallarta was chosen as a beach destination to host this prestigious event.
- What are the plans for cinematic murals in Puerto Vallarta? Ten murals referencing films shot in Puerto Vallarta are being created in the Artists’ District, with plans to enhance the Río Cuale island with art installations and sculptures related to cinema.
