Background on Laura Rodríguez Miranda and AMDA Querétaro
Laura Rodríguez Miranda, the president of the Mexican Association of Automobile Distributors (AMDA) in Querétaro, has highlighted the difficulties faced by the automobile industry in the region. Her insights are crucial as she represents a significant voice for auto dealers in Querétaro, one of Mexico’s most industrially vibrant states.
2025: A Tough Year for Querétaro’s Auto Industry
In 2025, Querétaro’s auto industry experienced a challenging year with a 0.4% annual reduction in new light vehicle sales, totaling 36,831 units according to AMDA records. Several factors contributed to this downturn, including:
- US Tariffs: The implementation of tariffs by the United States negatively impacted the Mexican auto industry, affecting both dealerships and consumers.
- T-MEC Uncertainty: The ongoing review of the Tratado entre México, Estados Unidos y Canadá (T-MEC) created economic uncertainty, further complicating the market.
- Economic Slowdown: A general slowdown in the Mexican economy also played a role, reducing consumer purchasing power and overall market activity.
Despite these challenges, Querétaro maintained its position as the tenth-largest market among Mexico’s 32 federal entities, contributing 2.5% to total sales.
Segment-wise Sales Performance
In 2025, Querétaro’s auto market saw 57.6% (21,225) of sales coming from multi-purpose vehicles and trucks, while 42.4% (15,606) were passenger cars. Among passenger cars, compact vehicles (8,601) led the demand, followed by subcompacts (5,094), luxury vehicles (1,743), and sports cars (168).
The capital city of Querétaro accounted for 62.6% of total sales, with the remaining distributed across Corregidora, El Marqués, San Juan del Río, Huimilpan, and other non-conurbated municipalities.
Forecast for the First Quarter of 2026
Looking ahead, Laura Rodríguez Miranda anticipates a difficult start to 2026, with potential further declines in sales. Key factors influencing this outlook include:
- US Tariffs and T-MEC Review: The ongoing uncertainty surrounding US tariffs and the T-MEC negotiations continues to weigh on the industry.
- Investment in Querétaro: Despite the challenging environment, AMDA Querétaro remains committed to growth, with plans for two new dealerships set to open.
Rodríguez emphasized that the industry will monitor developments in the Mexican Senate regarding tariffs and free trade agreements, hoping for positive changes that could improve the market conditions.
Key Questions and Answers
- What challenges is the Querétaro auto industry facing? The industry is grappling with US tariffs, uncertainty surrounding the T-MEC review, and a broader economic slowdown in Mexico.
- How did Querétaro’s auto sales perform in 2025? Despite a 0.4% annual reduction, Querétaro remained the tenth-largest market in Mexico, contributing 2.5% to total sales.
- What are the sales projections for the first quarter of 2026? Industry leaders, including Laura Rodríguez Miranda, anticipate a tough start to 2026 with potential further declines in sales due to ongoing tariff and trade agreement uncertainties.
