Local Commerce Sector Projects 11.4% Annual Sales Increase for Valentine’s Day
Querétaro, Qro. The commerce sector in Querétaro is projecting an annual sales increase of 11.4% for Valentine’s Day, according to René Loya Poletti, president of the Cámara de Comercio de Querétaro. This festivity on February 14th is expected to generate an economic spill of 700 million pesos, accounting for nearly 2% of the estimated 36,200 million pesos nationally.
Sector Beneficiaries
- Flowers
- Chocolates
- Perfumery
- Restaurants
- Pastry shops
- Hotels
- Department stores
Loya Poletti highlighted that the sectors most likely to benefit include florists, chocolatiers, perfumeries, restaurants, pastry shops, hotels, and department stores. He emphasized the importance of responsible consumption among shoppers, encouraging them to make planned and informed purchases while supporting local and family-owned businesses.
Canacope’s Economic Spill Estimates
Eduardo Chávez Hidalgo, president of the Cámara Nacional del Comercio en Pequeño (Canacope) in Querétaro, reported that small businesses anticipate receiving an economic spill of 580 million pesos, similar to the previous year.
Valentine’s Day as a Consumer Boost
The 14th of February is one of the earliest annual dates that typically see an increase in consumer spending, offering a positive impact on a sector that faced challenges in 2025.
Decline in Querétaro’s Commerce Sector
Despite the optimistic outlook for Valentine’s Day, the commerce sector in Querétaro experienced declines throughout 2025. In the first trimester, sales dropped by 3.2%, and this trend continued with a 3.9% decline in the second trimester. The third trimester saw a slight improvement with a 0.1% decrease, as per the Indicador Trimestral de la Actividad Económica Estatal (ITAEE) from the Instituto Nacional de Estadística y Geografía (Inegi).
- First six months: 3.6% annual decline
- First nine months: 2.4% annual decline
These declines in Querétaro were more pronounced compared to the national commerce sector’s performance, which saw a 1.2% annual decline in the first half of 2025 and -0.8% in the first nine months.
Key Questions and Answers
- What is the expected sales increase for Valentine’s Day in Querétaro? The commerce sector projects an 11.4% annual sales increase for Valentine’s Day.
- Which sectors are most likely to benefit from this festivity? The sectors expected to see the most growth include flowers, chocolates, perfumery, restaurants, pastry shops, hotels, and department stores.
- What is the anticipated economic spill for local businesses? Small businesses in Querétaro expect to receive an economic spill of approximately 580 million pesos.
- How has the Querétaro commerce sector performed in 2025? The sector has experienced declines throughout 2025, with the first six months showing a 3.6% annual decline and the first nine months reflecting a 2.4% decrease.
