Beatriz Hernández Rojas, Coparmex President, Stresses the Need for Digital Inclusion
In light of rapid technological advancements and the increasing use of artificial intelligence (AI), Beatriz Hernández Rojas, President of the Confederation of Mexican Employers’ Organizations (COPARMEX), emphasized the necessity of bridging the digital divide faced by businesses to prevent loss of competitiveness. This statement was made during the presentation of the Feria Internacional de Innovación y Emprendimiento (FIIE) 2025, organized by COPARMEX and for the first time held in Querétaro.
Addressing the Digital Divide
Hernández Rojas highlighted that economic units must align with emerging technological trends, including AI, to mitigate the risk of business mortality. She expressed concern that the digital divide is widening due to rapid technological advancements, potentially causing micro and small enterprises (MSEs) to be left behind, thereby losing competitiveness.
FIIE Event Details
The FIIE will take place on September 17th and 18th at the Centro de Innovación y Tecnología Creativa (Bloque) in Querétaro. This marks the first time the event is held outside of Mexico City, where the initial three editions were organized.
- The event will feature keynote speeches on technology, market trends, and sustainability.
- Experts in AI, Industry 4.0, clean energy, biotechnology, fintech, mobility, and international trade are expected to attend.
- The event will serve as a meeting point for entrepreneurs, established businesses, educational institutions, research centers, and government bodies to foster collaboration and business connections.
- This edition will involve 63 national and international speakers, 30 exhibitors, and 30 startup representatives.
- An estimated 1,000 to 1,500 attendees are expected daily.
EmprendeLab Support for Entrepreneurs and MSEs
As part of the entrepreneurship program organized by Querétaro’s capital, 275 projects were recently incubated, with 75% being technology-based. The goal is to stimulate the growth of these projects, which have already created 200 jobs in just six months. The third edition of the entrepreneurship program has commenced with 700 new projects.
Promoting Business Tourism
Mariana Ortiz Cabrera, Querétaro’s Secretary of Tourism, underscored that such events promote business tourism, which accounts for 20% of the city’s tourism activities.
Key Questions and Answers
- What is the main focus of the FIIE? The FIIE aims to address the digital divide faced by businesses due to rapid technological advancements, particularly the integration of artificial intelligence.
- Who is organizing the FIIE? The Feria Internacional de Innovación y Emprendimiento (FIIE) is organized by the Confederation of Mexican Employers’ Organizations (COPARMEX).
- Where and when will the FIIE take place? The event will be held at the Centro de Innovación y Tecnología Creativa (Bloque) in Querétaro on September 17th and 18th.
- Who will attend the FIIE? Expected attendees include experts in AI, Industry 4.0, clean energy, biotechnology, fintech, mobility, and international trade, along with entrepreneurs, established businesses, educational institutions, research centers, and government bodies.
- What support will be available for entrepreneurs and MSEs? The EmprendeLab area will offer specialized mentoring, startup incubation, and other facilities to support entrepreneurs and micro, small, and medium-sized enterprises (MSEs).
