Introduction to Querétaro’s Tourism Boom
Querétaro, Qro. In 2025, the state received a remarkable 24.2 million tourists, surpassing the 22.1 million visitors in 2024, according to Adriana Vega Vázquez Mellado, the Secretary of Tourism.
Tourist Growth and Economic Impact
The increase of 2.1 million tourists compared to the previous year signifies approximately a 10% growth rate. Consequently, tourism generated an economic impact of 33,800 million pesos in 2025, with an average hotel occupancy of 60%.
Boosting Tourism through New Air Connections
The thriving tourism activity in Querétaro was further bolstered by new air connections, including the resumed route between Querétaro and Acapulco operated by Transportes Aéreos Regionales (TAR). Additionally, efforts are underway to promote tourism exchange between the Bajio region and Europe through Iberojet’s Querétaro-Madrid flight.
Secretary Vega Vázquez Mellado’s Perspective
“We have indeed benefited from various factors, such as the Acapulco flight, which has facilitated tourist exchange. Similarly, we are working towards establishing a tourism exchange with the Madrid flight,” she explained.
Querétaro’s Participation in Fitur 2023
Secretary Vega Vázquez Mellado highlighted Querétaro’s preparation for the International Tourism Fair (Fitur) taking place from January 21 to 25 in Madrid, Spain. During this event, local products and coordinated packages with other states designed to boost tourism corridors will be showcased.
Key Questions and Answers
- What was the total number of tourists Querétaro received in 2025? Querétaro welcomed 24.2 million tourists in 2025.
- How many more tourists visited Querétaro in 2025 compared to 2024? There was an increase of approximately 2.1 million tourists in 2025 compared to 2024, representing a 10% growth.
- What was the economic impact of tourism in Querétaro in 2025? Tourism generated an economic impact of 33,800 million pesos in Querétaro during 2025.
- Which new air connections contributed to Querétaro’s tourism growth? The resumed Querétaro-Acapulco route by Transportes Aéreos Regionales (TAR) and the Querétaro-Madrid flight operated by Iberojet played crucial roles in boosting tourism.
- What events is Querétaro participating in to promote its tourism? Querétaro will showcase local products and coordinated packages at the International Tourism Fair (Fitur) in Madrid, Spain.
