Background on Laura Rodríguez Miranda and her Role
Laura Rodríguez Miranda, the president of the Mexican Association of Automobile Distributors (AMDA) in Querétaro, has been a key figure in the Mexican automotive industry. As the representative for the state, she provides insights into the regional market trends and challenges.
Decline in Auto Sales in Querétaro
In November 2025, Querétaro experienced a 4% decrease in new vehicle sales compared to the same month in 2024. A total of 3,489 new vehicles were sold during this period.
- From January to November, 33,231 vehicles were sold, marking a 0.9% decrease compared to the same period in 2024.
- The automotive sector faced challenges throughout the year, with monthly sales declines, particularly in the first quarter.
Context and Impact of U.S. Trade Policies
Rodríguez Miranda highlighted that 2025 was marked by uncertainty due to the U.S. tariff policies and their effects on the automotive industry.
“It was a complicated and difficult year, full of uncertainty. Every month we had sales decrements; the strongest was in the first quarter. We didn’t even reach last year’s sales in any other months, but we didn’t give up and kept creating investments in Querétaro from our sector.”
Protection of Automotive Investments
Following the approval of import tariffs on products from China and other countries without free trade agreements with Mexico, Rodríguez Miranda believes that this measure safeguards automotive investments primarily located in the Bajío and northern regions of Mexico.
“Regarding the Senate’s approval of temporary tariffs on electric, hybrid vehicles, and auto parts from countries without free trade agreements—mainly China—I think this measure aims to protect all existing investments in the Bajío and northern Mexico, with brands already present, having factories that assemble products.”
Market Characteristics and Employment
The AMDA reports a strong position for premium vehicles in the Querétaro market. The state accounts for 2.5% of the national market, ranking it as the tenth entity in vehicle sales.
The automotive sector directly generates nearly 14,000 jobs in Querétaro. In the first eleven months of 2025, almost 58% (19,222) of the total sales were multipurpose vehicles and trucks, while 42% (14,009) were automobiles (compact, subcompact, luxury, and sports).
The state capital contributed 62% of the total sales, with the remaining distributed among agencies in Corregidora, El Marqués, San Juan del Río, Huimilpan, and other localities.
Key Questions and Answers
- Who is Laura Rodríguez Miranda? She is the president of the Mexican Association of Automobile Distributors (AMDA) in Querétaro, representing the state’s automotive sector.
- What challenges is Querétaro’s auto industry facing? The industry has experienced a 4% decrease in new vehicle sales in November 2025 compared to the same month in 2024. The year has been marked by uncertainty due to U.S. tariff policies affecting the automotive sector.
- How are auto investments being protected? The approval of import tariffs on products from China and other countries without free trade agreements with Mexico aims to safeguard existing automotive investments in the Bajío and northern regions.
- What is the current market position in Querétaro? The state has a strong presence in premium vehicles, accounting for 2.5% of the national market and directly generating nearly 14,000 jobs.
