Introduction to Querétaro’s Romantic Tourism
Querétaro, Mexico, has experienced a significant surge in romantic tourism, generating an economic impact of 5,400 million pesos (approximately $268 million USD) in the past year, according to Adriana Vega Vázquez Mellado, the state’s Secretary of Tourism.
Growth and Comparison
This economic impact represents an 80% increase compared to the previous period, highlighting the rapid growth of romantic tourism in Querétaro. In terms of weddings, the state hosts 3,000 annually, placing it as the second-most popular destination globally for weddings, just behind Jamaica, which sees 6,000 weddings per year.
Querétaro’s Unique Appeal
With around 200 suppliers supporting the romantic tourism industry, Querétaro offers a wide range of services including haciendas, vineyards, and gardens. The state’s charm lies in its Magical Towns, natural landscapes, historical centers, and other alluring features.
The federal Secretaría de Turismo (SECTUR) defines romantic tourism as encompassing not only destination weddings but also commitment ceremonies, honeymoons, bachelor/bachelorette parties, anniversaries, vow renewals, second marriages, and more.
Economic Contribution
Romantic tourism is one of the niche segments driving Querétaro’s tourism industry, experiencing substantial growth within the region. Over the past four years, the tourism sector has contributed 103,000 million pesos (approximately $4.9 billion USD) to the state’s economy.
- During this period, Querétaro welcomed 74 million visitors.
- The hotel occupancy rate averaged 64%.
Key Questions and Answers
- What is the economic impact of romantic tourism in Querétaro? In the past year, romantic tourism generated an economic impact of 5,400 million pesos (approximately $268 million USD) in Querétaro.
- How does Querétaro’s romantic tourism compare to other destinations? Querétaro is the second-most popular destination globally for weddings, with 3,000 annually, just behind Jamaica, which hosts 6,000 weddings per year.
- What services does Querétaro’s romantic tourism industry offer? The industry supports around 200 suppliers offering services such as haciendas, vineyards, gardens, and more. It also includes commitment ceremonies, honeymoons, bachelor/bachelorette parties, anniversaries, vow renewals, and second marriages.
- What is the significance of romantic tourism for Querétaro’s economy? Romantic tourism is a growing niche within Querétaro’s tourism industry, contributing significantly to the state’s economy. Over the past four years, it has generated 103,000 million pesos (approximately $4.9 billion USD) in economic impact.
