Overview of the “Viernes Muy Mexicano” Campaign
Cancún, QR. The National Chamber of Commerce (Canaco) in Cancún has joined the “Viernes Muy Mexicano” campaign, which was launched nationwide at the end of September 2021.
About Canaco in Cancún
Rafael Ortega, spokesperson for Canaco in Cancún, announced that around 400 businesses from across the state have registered for this initiative. The goal is to revitalize small businesses through monthly discount and promotion events on the last Friday of each month.
Scope and Participation
The campaign includes various services, not just retail, but also nautical services, hotels, restaurants, and various other services. Artisans and anyone wishing to join the project are also welcome. The state’s governor has shown support for promoting this type of event, further expanding its reach.
Nature of Offers
The offers will be diverse and similar to those during the Buen Fin, featuring discounts, 2×1 promotions, and even interest-free months. The primary objective is to support small businesses and restore local commercial identity.
Campaign Identification
Participating businesses will display a sticker with the campaign logo, a green and red circle forming the phrase: “Here we live a very Mexican Friday.” Each point of sale will have a QR code granting access to promotions and experiences.
Regional Fairs and Collaborations
The campaign aims to organize regional fairs in representative locations, collaborating with authorities and business organizations. This strategy intends to boost monthly incomes, particularly for small businesses that have been most affected by the population’s declining purchasing power.
National Campaign Details
The national campaign began on September 26, 2021, with the participation of 23,335 family-owned businesses across the country on the official “Viernes Muy Mexicano” platform.
- Entities Involved: 18 federal entities participated in the campaign, hosting initial purchases, press conferences, and tours.
- Distribution of Materials: A total of 250,000 official campaign flyers were distributed during these activations.
Key Questions and Answers
- What is the “Viernes Muy Mexicano” campaign? It’s a nationwide initiative to support small businesses by offering discounts, promotions, and other incentives on the last Friday of each month.
- Who is involved in Quintana Roo’s campaign? The Cancún chapter of the National Chamber of Commerce (Canaco) is leading the campaign, with around 400 businesses participating.
- What types of businesses can join? The campaign welcomes various services, including nautical, hotel, restaurant, and other service providers, as well as artisans.
- How will businesses be identified? Participating businesses will display a campaign sticker and QR code, granting access to exclusive promotions.
- What are the national campaign details? The campaign launched on September 26, 2021, involving 23,335 family-owned businesses across 18 federal entities. A total of 250,000 campaign flyers were distributed during these activations.
