Quintana Roo Joins Visit Mexico to Promote 12 Tourist Destinations

Web Editor

September 16, 2025

a bird's eye view of a beach resort and resort in the ocean with a colorful sky in the background, C

Introduction to Quintana Roo and its Relevance

Quintana Roo, a Mexican state renowned for its stunning beaches, ancient Mayan ruins, and vibrant culture, has joined forces with Visit Mexico to showcase its diverse tourist offerings. This collaboration aims to provide comprehensive information about the 12 distinct destinations within Quintana Roo, catering to various interests such as sun and beach, art and culture, LGBT-friendly experiences, music and nightlife, business travel, romance, and community tourism.

Community Tourism Highlight: Xyaat in Senor

One of the highlighted community tourism options is Xyaat, an environmental conservation organization located in the small town of Senor. Situated in central Quintanta Roo and part of the Maya Ka’an biosphere reserve, Xyaat is a 30-minute drive from the future Tren Maya station in Felipe Carrillo Puerto, named after a regional palm tree.

The Xyaat experience includes an immersive interaction with the local community, beginning with a ritual offering of gratitude for the land’s bounty. Visitors are invited to learn about the town’s agricultural activities and surrounding henequen plant production through practical demonstrations. These hands-on sessions introduce guests to the artisanal process of transforming plants into durable fibers used in ropes, textiles, and other products.

Visit Mexico’s Enhancements and Benefits

The secretary of Tourism for Quintana Roo, Bernardo Cueto Riestra, explained that the primary goal is to centralize information about the various tourist options available across Mexico’s 32 states. This initiative incorporates artificial intelligence and other tools to enable digital travelers to choose their next Mexican destination more effectively.

Cueto Riestra emphasized that the aim is to provide each Quintana Roo destination with a promotional platform enriching Mexico’s overall tourism catalog. This collaboration also allows each state to upload promotional materials, posters, and content free of charge, thereby organically increasing the platform’s offerings.

Notably, Visit Mexico is no longer concession-based; it was reclaimed by the federal government on October 1st for direct operation. Furthermore, the platform now features Pueblos Mágicos and other towns with tourism potential, promoting their attractions without any cost.

Key Questions and Answers

  • What is Visit Mexico? Visit Mexico is a digital platform developed by the federal government to promote tourism across Mexico’s 32 states, offering comprehensive information and personalized travel itineraries.
  • Why is Quintana Roo joining Visit Mexico significant? This collaboration ensures that Quintana Roo’s diverse tourist offerings are accurately represented and easily accessible to potential visitors, enhancing the state’s global tourism appeal.
  • What is community tourism in Quintana Roo? Community tourism in Quintana Roo focuses on sustainable and immersive experiences that allow travelers to engage with local communities, learn about their culture, and participate in traditional activities such as agriculture and artisanal crafts.
  • How does artificial intelligence benefit travelers using Visit Mexico? Artificial intelligence on Visit Mexico helps create personalized travel packages and itineraries based on individual preferences, making the planning process more efficient and tailored to each traveler’s needs.