Quintana Roo Tourism Board to Meet with Brazilian Tour Operators
Cancún, QROO. The Tourism Promotion Council of Quintana Roo (CPTQ) is gearing up for meetings with Brazilian tour operators as the anticipation builds for the activation of electronic visa processing on February 5, 2026. This move is expected to significantly impact the Brazilian market, which is crucial for the Caribbean Mexican tourism industry in 2026.
Andrés Martínez Reynoso, CPTQ Director
“We are going to reinforce this market considerably. We will have delegations and events, and we are already in contact with CBC and Oriental, who move the most Brazilians to Mexico. This will only make this market grow even more; it’s fantastic news,” said Andrés Martínez Reynoso, Director of CPTQ.
Brazil’s Significance in World Cup Tourism
Brazil is the second-largest source of football enthusiasts for the World Cup, making it a vital market for the Caribbean Mexican tourism industry in 2026. The introduction of electronic visas and the World Cup’s timing are expected to position Brazil among the most important markets.
Current Travel Status and Future Prospects
Currently, Canadian travelers can apply for visas electronically when purchasing flight tickets. The CPTQ aims to replicate this convenience for Brazilian tourists starting February 5, 2026. Although there is only one direct flight from Brazil operated by Gol, along with connecting flights via Latam from Panama or Mexico City, more direct flights are expected soon. Brazil is the second-largest growing international tourism market in Latin America, following Argentina.
History of Brazilian Tourism in Mexico
In 2022, the Electronic Authorization System (SAE) allowing Brazilian passport holders to travel to Mexico for tourism, business, and cultural purposes was removed. Since then, Brazilian travelers have had to apply for physical visas at Mexican consulates or embassies. This decision led to significant losses for Cancun hoteliers, estimated at over 400 million USD, due to the collapse of the Brazilian market and near-total cancellation of direct flights between Brazil and the Mexican Caribbean.
Electronic Visa Return Announcement
After numerous attempts and false announcements regarding the SAE’s return, Mexico officially announced the reinstatement of electronic visas for Brazilians starting February 5, 2026, in the Federal Register.
Visa Conditions and Government Actions
This measure applies to Brazilian citizens traveling as visitors without permission for remunerated activities. The Secretariats of Governance and Foreign Affairs will update procedures, systems, and information databases for Brazilian traveler entry into Mexico. This action aims to implement the facilitated measure and promote it, with support from the Tourism Secretariat.
Key Questions and Answers
- What is the main focus of Quintana Roo’s tourism efforts? The CPTQ is preparing to meet with Brazilian tour operators to capitalize on the electronic visa launch, anticipating a significant boost in Brazilian tourists.
- Why is Brazil crucial for the Caribbean Mexican tourism industry in 2026? Brazil is the second-largest source of football enthusiasts for the World Cup, making it a vital market.
- What changes are expected in Brazilian travel to Mexico? Electronic visa processing will be activated, making it more convenient for Brazilian tourists to visit Mexico.
- What was the situation for Brazilian travelers to Mexico before the electronic visa return? Brazilian travelers had to apply for physical visas at Mexican consulates or embassies following the SAE’s removal in 2022, leading to substantial losses for Cancun hoteliers.
- When will electronic visas for Brazilians be reinstated? The official announcement in the Federal Register states that electronic visas for Brazilians will be available starting February 5, 2026.
