Mara Lezama, Governor of Quintana Roo, Promotes Caribbean Mexican Attractions
Madrid, Spain. The Governor of Quintana Roo, Mara Lezama, is set to unveil a new hotel project that will complement the recently announced US$250 million investment in the sector. Her mission during this year’s Fitur International Tourism Fair in Madrid is to promote the Caribbean Mexican attractions and attract investment through a series of meetings, marketing activations, and analysis forums.
Key Meetings and Objectives
- Meetings with World Travel and Tourism Council (WTTC), UNWTO, National Tourism Business Council (CNET), and Viva Airlines director to discuss the Cancun-Acapulco route, among other industry leaders.
- Emphasis on the importance of tourism within Mexico’s Plan México, highlighting its role in generating shared prosperity.
- Engaging with Spanish businessmen, as they own approximately one-third of Quintana Roo’s 140,000 hotel rooms, to understand their opinions and growth plans.
Promoting Quintana Roo’s Diverse Offerings
Lezama stresses that Quintana Roo offers more than just sun and beaches, including culture, traditions, adventure, gastronomy, and entertainment. She recently announced two padel tournaments, Ironman, and a gastronomic festival to showcase the region’s diverse attractions.
Leveraging Global Events for Tourism Benefits
Although Quintana Roo is not hosting any FIFA World Cup matches, the region’s natural advantages will be highlighted due to Uruguay’s national team setting up camp there, and a soon-to-be-confirmed international football star who will help promote the area’s attractions internationally.
Intensive Promotion Efforts
Despite Madrid’s cold weather, Lezama and her team have strategically positioned themselves in prominent locations such as metro stations, public plazas, and airports to capitalize on the allure of the Caribbean during winter months.
The campaign “Caribe Mexicano. La capital mundial de las vacaciones” (Caribbean Mexico. The world capital of vacations) is underway to emphasize Quintana Roo’s status as a premier vacation destination.
Lezama’s Passion for Tourism
Lezama’s dedication to the tourism sector is evident, as she works tirelessly to improve the quality of life for tourism workers and support local development. This year, she plans to construct seven hospitals and provide 53,000 homes for those who previously couldn’t afford them, many of whom work in the tourism industry and rely on tips for income.
Key Questions and Answers
- What is the main focus of Governor Mara Lezama’s visit to Madrid? To promote Quintana Roo’s Caribbean Mexican attractions and attract investment through meetings, marketing activations, and analysis forums at the Fitur International Tourism Fair.
- What new hotel project is Lezama set to announce? A new hotel project that complements the recently announced US$250 million investment in Quintana Roo’s tourism sector.
- Why is Lezama engaging with Spanish businessmen? Approximately one-third of Quintana Roo’s 140,000 hotel rooms are owned by Spanish businessmen. Engaging with them helps understand their opinions and growth plans.
- How is Quintana Roo leveraging global events for tourism benefits? Although not hosting any FIFA World Cup matches, Quintana Roo’s natural advantages will be highlighted due to Uruguay’s national team setting up camp there, and a soon-to-be-confirmed international football star who will help promote the area’s attractions internationally.
- What does Governor Lezama emphasize about Quintana Roo’s offerings? She stresses that Quintana Roo offers more than just sun and beaches, including culture, traditions, adventure, gastronomy, and entertainment.
