Background on Quintana Roo and its Relevance
Quintana Roo, a Mexican Caribbean destination known for its stunning beaches and vibrant tourism industry, is set to unveil a promotional campaign during the 2025 Cancún Travel Mart. This annual event brings together hotel offerings from the Mexican Caribbean with travel agencies, tour operators, and other industry stakeholders.
Cancún Travel Mart 2025: A Platform for Collaboration
The 2025 Cancún Travel Mart, taking place from October 22 to 24 at the Iberostar hotel in Cancún, will feature key announcements. Liz Melo, vice president of the Association of Hotels in Cancún, Puerto Morelos, and Isla Mujeres, highlighted the significance of these announcements:
- First Announcement: A collaboration with a prominent international company, details of which will be revealed during the event.
- Second Announcement: A joint project with the Secretaría de Turismo aimed at enhancing the destination’s impact.
Rodrigo de la Peña, representing the state authorities, confirmed that they will spearhead the campaign’s launch. Although specifics remain under wraps, de la Peña assured that efforts are underway to maximize tourist influx, particularly from South America, following the reintroduction of Brazilian e-visa in February 2026.
Anticipation for FIFA-Fest
Though unconfirmed, Quintana Roo aims to host a FIFA-Fest to draw football enthusiasts despite not being a World Cup host venue.
Growth and Impact of Cancún Travel Mart
Since its resumption in 2021 after a 2020 pause due to the pandemic, the Cancún Travel Mart has witnessed substantial growth. The number of buyer companies surged by 116.98%, while delegate numbers increased by 143.4%.
- 2025 Cancún Travel Mart Expectations: 20 participating countries, 164 participating companies, and 351 delegates.
- 2024 Cancún Travel Mart Achievements: 3,850 business meetings and over $4.95 billion in negotiations.
- 2024 Participants: 276 buyers from 133 companies, 364 delegates, exhibitors, and suppliers from 128 companies.
Key Questions and Answers
- What is the main focus of the 2025 Cancún Travel Mart? The primary focus is to capitalize on the anticipated surge in tourism preceding and during the 2026 FIFA World Cup.
- Who is leading the promotional campaign for the 2026 World Cup? The state authorities of Quintana Roo, under Rodrigo de la Peña’s leadership, are spearheading the campaign.
- What is the expected impact of the campaign? The campaign aims to attract a significant number of tourists, especially from South America, following the reintroduction of Brazilian e-visa.
- What is the FIFA-Fest? It’s an anticipated event intended to draw football fans, even though Quintana Roo won’t host any World Cup matches.
