Background on Key Figures and Relevance
Andrés Martínez Reynoso, the head of Quintana Roo Tourism Promotion Council (CPTQ), is leading efforts to bolster tourism from Brazil. This move comes after the Quintana Roo state government, led by Governor Carlos Joaquín, aims to restore air connectivity with Brazil following the reintroduction of electronic visas. The state’s Secretary of Tourism, Bernardo Cueto Riestra, is also working on extending similar visa facilities to Ecuador and Bolivia.
Quintana Roo, a Mexican state known for its popular tourist destinations like Cancun, is crucial to Mexico’s tourism sector. The region has historically been a significant draw for international visitors, with Brazil being one of its top source markets. The upcoming 2026 FIFA World Cup in Latin America is expected to further boost tourism in the region.
CPTQ’s Initiatives to Strengthen Brazilian Market
Meetings with Tour Operators and Airlines:
Martínez Reynoso announced that, following instructions from Governor Carlos Joaquín, the CPTQ has scheduled meetings with leading Brazilian tour operators such as CVC and Orienter, as well as airlines like Gol. The aim is to enhance connectivity with the Brazilian market and capitalize on the anticipated surge in Latin American tourism due to the World Cup.
“I am 100% convinced that we will achieve greater connectivity. We have already scheduled meetings with key players in Brazil, including CVC, Orienter, and the airline Gol, to increase flight frequencies. Connectivity with Brazil already existed, but it will now grow, alongside Argentina, and we will also work on Chile and Uruguay,”
State Tourism Secretary’s Efforts for Latin American Markets
Visa Electronic Reintroduction for Brazil, Ecuador, and Bolivia:
Bernardo Cueto Riestra, the state’s tourism secretary, stated that once electronic visas for Brazil have been confirmed, efforts will begin to extend the same facilities to other Latin American markets like Ecuador and Bolivia. Currently, these countries’ citizens need a visa to enter Mexico.
“This electronic visa for Brazil will likely help regulate some of the migratory flows we see in Cancun and Mexico City from South America, as well as from Ecuador and Bolivia,” explained Cueto Riestra.
Colombian Market Improvement:
Cueto Riestra also mentioned that efforts to reduce the number of Colombian travelers being denied entry at Cancun and Mexico City airports have shown progress. However, he emphasized the need to reinforce these achievements with promotional activities in Colombia, highlighting recent advancements aimed at restoring visitor flows to Quintana Roo, which has historically been one of the top four markets for the Mexican Caribbean.
Key Questions and Answers
- Who is leading the efforts to strengthen the Brazilian tourism market in Quintana Roo? Andrés Martínez Reynoso, the head of Quintana Roo Tourism Promotion Council (CPTQ), is spearheading these initiatives.
- What measures are being taken to restore air connectivity with Brazil? The CPTQ has scheduled meetings with leading Brazilian tour operators and airlines to increase flight frequencies.
- What changes are being implemented for electronic visas in Latin American markets? Once electronic visas for Brazil are reintroduced, efforts will begin to extend similar facilities to Ecuador and Bolivia.
- How is the Colombian market being addressed in these efforts? Progress has been made in reducing the number of Colombian travelers being denied entry, and promotional activities in Colombia will be reinforced to restore visitor flows.
