Key Players and Relevance
Claudia Villuendas, the newly elected president of the Asociación de Complejos Turísticos (Acotur), leads an organization that represents approximately 60,000 timeshare rooms in the Mexican Caribbean. This region is the leading destination for timeshare accommodations nationally.
Timeshare Sales and Market Performance
In 2024, Mexico’s timeshare clubs achieved sales amounting to $2.4 billion, placing the country second globally in terms of timeshare offerings and sales, just behind the United States.
Maintaining Occupancy Amidst Challenges
Despite the positive figures for 2024, Villuendas explained that this year they’ve managed to sustain good occupancy levels. However, this has come at the expense of reducing prices by 7% to 15%. She attributes this to market demands and product diversification.
Market Diversification and Competition
The market diversification and increased competition have led to new commercial schemes that sell limited rights over the property with attractive discounts, pulling down the cost of this type of accommodation.
Impact of Increased Room Availability
Jesús Calahorra, Acotur’s executive director, highlighted that Quintana Roo now has 136,000 available rooms in 2025. Maintaining high occupancy levels requires more effort due to the difference in scale between 10,000 and 20,000 rooms.
Overcoming Challenges
Ana Kiseleva, Acotur’s vice president, acknowledged that 2025 has been a challenging year with high sargasso levels, security concerns, and the decline of markets like Colombia. Nevertheless, she emphasized that they’ve managed to sustain high occupancy rates compared to traditional hotels, despite the negative aspects affecting not just the Mexican Caribbean but all global destinations.
Occupancy Rates
According to Acotur’s president, the hotels represented by this organization have maintained an average occupancy rate of 80% during the current summer season in destinations like Cancún, Playa del Carmen, and Tulum.
Key Questions and Answers
- Q: Why are timeshare prices being reduced? A: To maintain high occupancy levels amidst market demands and product diversification.
- Q: How many timeshare rooms does Acotur represent? A: Approximately 60,000 rooms in the Mexican Caribbean.
- Q: What is Mexico’s position in global timeshare sales? A: Second, behind the United States.
- Q: How has increased room availability affected occupancy maintenance? A: It requires more effort to maintain high occupancy rates with a larger number of rooms.
- Q: What challenges has the timeshare industry faced in 2025? A: High sargasso levels, security concerns, and declining markets like Colombia.
- Q: What are the average occupancy rates in key destinations? A: An 80% average occupancy rate during the summer season in Cancún, Playa del Carmen, and Tulum.
