Overview of the Event and Its Importance for Small Enterprises
Cancún, QROO – The National Chamber of Commerce, Services and Tourism of Cancún has reported that between 4,800 and 5,000 businesses in Quintana Roo have already registered to participate in the 15th edition of El Buen Fin, taking place from November 13 to 17. Rafael Ortega, the spokesperson for the organization, highlighted that this year has been particularly challenging for small and micro businesses due to heavy taxation and additional charges.
The Significance of El Buen Fin for Small Businesses
Ortega emphasized that El Buen Fin has evolved into an essential opportunity for businesses of all sizes, especially micro and small enterprises. He explained that this campaign offers much-needed relief before the upcoming holiday season expenses in December and January.
- Improvements in the Program: Ortega pointed out enhancements in El Buen Fin, such as Profeco’s operational support allowing immediate complaint filing to prevent abuse and cash prizes of up to 100 million pesos by the Secretariat of Hacienda and Credit Public (SHCP) for electronic card transactions, which amplifies the promotional campaign nationwide.
- Participation of Quintana Roo’s Small Businesses: Ortega stressed the importance of small businesses’ participation, as it leads to a sales increase, providing relief amidst the fiscal increases and other burdens faced by small retailers this year.
National Details and Sorteo El Buen Fin
According to the Secretary of Economy (SE), El Buen Fin 2025 will commence on Thursday, November 13 and conclude on Monday, November 17, aligning with the Revolution Mexico commemoration bridge. This timing aims to bolster the “Hecho en México” brand.
- Sorteo El Buen Fin Details: Consumers who make at least one purchase of a minimum amount of 250 pesos will be eligible for the raffle. Purchases must be made using debit and credit cards from participating banks in registered establishments listed on
- Raffle Execution: The Sorteo El Buen Fin will take place on December 5 at 12:00 PM in the SAT facilities in Mexico City and will be live-streamed via the official SAT YouTube channel.
- Eligibility for Raffle Participation: Individuals and legal entities (hereafter referred to as businesses) that reported cumulative accruable income of up to five million pesos in 2024 and are successfully registered on
Relevance of El Buen Fin Spokesperson – Rafael Ortega
Rafael Ortega, as the spokesperson for the National Chamber of Commerce, Services and Tourism of Cancún, plays a crucial role in representing the interests of small businesses in Quintana Roo. His insights into the challenges faced by these enterprises and his optimism regarding El Buen Fin highlight its significance as a vital promotional event for small businesses seeking relief from financial pressures.
