Background on Key Figures and Relevance
The Cámara Nacional de la Industria Tequilera (CNIT) is the national chamber of the tequila industry in Mexico, representing the interests of tequila producers. Ana Cristina Villalpando, the director of CNIT, plays a crucial role in this collaboration. Colombia, through the Federación Nacional de Departamentos (FND), has shown significant growth in tequila consumption, making it an essential partner for the tequila industry.
Collaboration Details and Objectives
The CNIT and FND have signed a collaboration agreement to strengthen the positioning of origin-protected products, specifically tequila. This partnership aims to develop joint strategies that benefit producers, promote the tequila culture, and enhance economic development and competitiveness in producing regions.
“Through this agreement, we aim to share our experience in tequila promotion and positioning while collaborating with Colombia, a country that has seen substantial growth in tequila consumption in recent years. This makes tequila one of the most accepted beverages in their market,” stated Ana Cristina Villalpando, director of CNIT.
Key Aspects of the Agreement
- Cooperation on export-related matters
- Exchange of technical information
- Organization of institutional and business visits
The agreement has an initial duration of two years and does not involve financial transactions between the parties. Instead, it focuses on mutual collaboration and optimal use of available resources in each institution.
Colombia’s Importance as a Tequila Market
According to statistics from the Consejo Regulador del Tequila (CRT), Colombia ranked as the eleventh largest importer of tequila from January to April of this year, with 1.4 million liters of the Mexican spirit.
Key Questions and Answers
- What is the purpose of this collaboration? The main objective is to strengthen the positioning of origin-protected products, specifically tequila, by developing joint strategies that benefit producers and promote the tequila culture.
- What does this agreement entail? The agreement includes cooperation on export-related matters, exchange of technical information, and organization of institutional and business visits.
- Is there any financial involvement between the parties? No, the agreement focuses on mutual collaboration and optimal use of available resources without any financial transactions.
- Why is Colombia significant in the tequila market? Colombia has shown substantial growth in tequila consumption, making it one of the most accepted beverages in their market. From January to April of this year, Colombia imported 1.4 million liters of tequila.
