Strengthening International Protection for Mexico’s Iconic Drink
Guadalajara, Jalisco. The United Arab Emirates has become the 58th country to recognize the Denomination of Origin Tequila (DOT), further bolstering the international protection and acknowledgment of Mexico’s most representative beverage.
Understanding the Significance
Rodolfo Villarruel, head of the International Affairs department at the CRT (Consejo Regulador del Tequila), highlighted, “It’s crucial to note that this country’s legislation prevents it from granting registrations for alcoholic beverages. Therefore, obtaining the registration in class 42, which focuses on analytical services, quality control, and authentication provided by the CRT, holds special importance. This grants exclusivity to the CRT for tequila certification in this country.”
Export Figures and Recognition Process
More than one million liters of tequila were exported to the UAE in 2024, a figure similar to current-year exports, according to CRT records. Villarruel Franco explained that efforts to secure tequila recognition in the UAE began in 2021 with the submission of required documentation.
- The primary challenge was legalizing all necessary documents, which once sent to the UAE, facilitated a smoother and quicker process.
- This ultimately led to obtaining the registration for both “Agave” and “Tequila” by the end of 2025.
Additional CRT Initiatives in the UAE
Beyond DOT recognition, the CRT has also undertaken other actions in the UAE this year, including promoting “Professionalization in Tequila Culture” targeted at staff in Dubai and Abu Dhabi establishments, as well as physical monitoring of sales points.
Key Questions and Answers
- What is the Denomination of Origin Tequila (DOT)? The DOT is a legal designation that protects tequila as a product originating from specific regions in Mexico, ensuring its quality and authenticity.
- Why is the UAE recognition significant? The UAE’s recognition adds to the growing international acknowledgment of tequila, strengthening its protection and promoting its authenticity.
- What challenges were faced in securing this recognition? Legalizing necessary documents and navigating the UAE’s regulations posed significant challenges, which were overcome through perseverance and collaboration.
- What other CRT initiatives are underway in the UAE? The CRT is also promoting tequila culture professionalization and monitoring sales points to ensure quality and compliance.
