Background and Relevance
Baja California, Mexico, and California, USA, will become the epicenter of tourism from April 26 to May 3, as activities on both sides of the border integrate, including the Ventana a México festival in San Diego. The Tianguis Turístico 2025 event, taking place from April 28 to May 1 in Baja California, is expected to generate an estimated economic impact of $138 million (1,380 million Mexican pesos), according to calculations by the federal Secretaría de Turismo (SECTUR). This event will bring together all 32 Mexican states, organized into regional pavilions.
Key Participants and Impact
The Tianguis Turístico 2025 will host various activities, including entertainment setups, stands, and pavilions in Tijuana, Rosarito, Ensenada, and San Diego. This integration will create temporary employment opportunities in hospitality, transportation, food, and beverage services. José Quiñones, the subsecretary of Tourism for Baja California, mentioned that around 500 people have been working on setups at the Baja California Center since two weeks prior, with more arriving from other parts of Mexico.
Quiñones also highlighted the promotion of formal employment in the region, including tour guides, transportation services, hotels, restaurants, and tour operators. With 80% hotel capacity utilized as of Monday, Tijuana is experiencing a surge in tourism-related jobs. The event contemplates 7,000 hotel rooms, which expand to 9,500 with the inclusion of Airbnb and similar platforms.
Collaborative Efforts
The coordination of Tianguis Turístico 2025 involves federal, state, and municipal authorities, the private sector, and civil society. Governor Marina del Pilar Ávila has led weekly meetings with Migration, Infrastructure, Communications and Transportation, and Customs to ensure logistics and international visitor management.
SECTUR has coordinated with the National Service for Health, Safety, and Quality to ensure food safety in all exhibition areas. Additionally, 500 student and faculty volunteers from local academies will participate in various Tianguis committees. Transportation and tour operator services will cater to delegations traveling between hotels and venues.
Highlighted Attractions
At least ten Ensenada wineries will host the participating states, and the Gran Taco de México will be promoted. The goal is for both residents and visitors to witness Mexico’s richness through these events.
Key Questions and Answers
- What is the Tianguis Turístico 2025? It’s a large-scale tourism event in Baja California, Mexico, bringing together all 32 states and expected to generate an economic impact of $138 million.
- Who is involved in the event? The event involves federal, state, and municipal authorities, the private sector, civil society, and various tourism-related businesses.
- What are the expected economic benefits? The event is projected to create temporary employment opportunities and boost the hospitality, transportation, food, and beverage sectors, with an estimated economic impact of $138 million.
- What attractions will be featured? Ten Ensenada wineries will host the participating states, and the Gran Taco de México will be promoted, showcasing Mexico’s richness to both residents and visitors.
