Introduction
According to the Impact of AI 2025 study by Get on Board and AWS, Mexico has seen a significant surge in demand for AI skills among its startups. Between 2023 and 2025, the proportion of job postings in Mexican startups requiring AI skills increased from 5.62% to 13.95%, a remarkable 148% growth that positions Mexico as the regional leader.
Mexico’s Rapid AI Adoption
In 2023, 5.62% of job openings by Mexican startups mentioned AI capabilities; by 2025, this figure rose to 13.95%. This growth of 148.13% in just two years has made Mexico the country with the highest mentions of AI skills in job postings among its startups.
Sergio Nouvel, Director and Co-founder of Get on Board, stated during the study presentation: “Mexico is consistently the country with the most AI mentions in its job postings, and across a wider variety of roles.”
Startups as Market Indicators
The report suggests that startups are early adopters, often implementing new practices 2 to 3 years before the broader industry. This study shows a more rapid and diverse adoption of AI in young companies compared to established corporations.
“If you want to see where things are headed, look at what startups are doing today, and you can likely predict what will happen in large corporations and government agencies two to four years from now,” Nouvel explained.
AI Adoption Distribution
The type of AI technology mentioned in job postings has also evolved. In 2023, 66% of AI mentions were linked to machine learning; by 2025, this percentage dropped to 41%, making way for language models (LLMs) and native AI generative tools like ChatGPT from OpenAI or Gemini from Google.
In Mexican job postings, AI is increasingly associated with automating workflows, no-code, RAG, and orchestrating agents rather than developing models from scratch.
What Companies Request (and Don’t)
An interesting finding from the study is that only 1.5% of job postings in 2025 explicitly mention large language models, despite a 400% increase in LLM mentions over the past year.
“Nobody wants ChatGPT to be a sought-after skill. I assume you’ll use it, but what I want is for you to apply your expertise, experience, and flight hours,” Nouvel said.
The advertising and media category has seen the fastest adaptation of AI talent. However, UX design faces a lag.
Seniority and Talent Gap
The report warns that most AI-related jobs target senior or semi-senior profiles, with limited opportunities for junior positions. This is because AI agents are far from perfect, and senior talent has the necessary experience to detect beginner mistakes.
This trend is also reflected in infrastructure roles. The rate of DevOps or cloud AI jobs remains low (4.38%), but its annual growth is 140%.
During the panel, Aldrette cautioned that this implies new risks, especially concerning the security of automated operations.
Conclusion
Mexico’s 148% growth not only signifies quantitative leadership but also a qualitative shift. AI is no longer confined to labs; it’s an integral part of the production cycle.
“We’re moving from traditional web applications to products where the frontend processes text using language models, redefining what it means to be full-stack,” said Daniel Zavala, organizer of Release Before Ready.
Mexico’s rapid growth in AI skills demand is not an isolated phenomenon but a labor manifestation of industrial transformation. Mexico doesn’t just hire more for AI; it’s redefining its technological work definition.
