Netflix’s Ad-Supported Plan Gains Traction in Mexico
In the context of Next on Netflix, the streaming platform announced that its ad-supported plan has surpassed 24 million active viewers in Mexico. This represents a 300% annual growth, positioning the country among the top five global markets for Netflix’s advertising business.
Marcos Ordenes, Director of Ad Sales at Netflix, Speaks on Growth
Marcos Ordenes, Director of Ad Sales for Netflix in Mexico, highlighted the significance of this growth during an interview with El Economista. “Currently, Mexico is among the top five countries worldwide in terms of Netflix viewers with ads. It’s one of the countries that has grown the most, with a 300% annual increase. Not only is the current number important, but so is the growth potential over the coming years,” Ordenes stated.
Mexico’s Strategic Importance in Latin America
Ordenes emphasized that Mexico’s relevance extends beyond its large user base. It plays a crucial role in Latin America for Netflix’s advertising efforts, which aim to strengthen relationships with the advertising industry and introduce new solutions focused on measurement, analytics, and artificial intelligence.
“For advertisers, it’s essential to understand how many people are seeing their ads. In Netflix accounts, there are families watching together, and many more individuals viewing a single ad-supported account,” Ordenes explained.
Netflix’s Focus on Local Content
According to Ordenes, Mexican content has become increasingly important in Netflix’s global strategy. “We aim to give visibility to significant Mexican titles that resonate with the local audience and have global success: locally produced content that becomes international,” he said.
Performance of Mexican Content on Netflix
The Netflix Engagement Report indicates that Mexican series experienced an 8% and 2% growth in views during the fiscal year, driven by successful titles throughout 2025. In the first half of the year, Celda 211 garnered 14.6 million views, while Pecados inconfesables (23.9 million), Nadie nos vio partir (17.3 million), Accidente, temporada 2 (11.7 million), and Las muertas (10.8 million) bolstered the reach of Mexican content and its ability to connect with audiences both domestically and internationally.
Upcoming Local Content Investments
Netflix is preparing to unveil new local content investments, further solidifying Mexico’s role as a key production territory in its global strategy.
Key Questions and Answers
- What is the significance of Netflix’s ad-supported plan reaching 24 million viewers in Mexico? This growth represents a 300% annual increase, placing Mexico among the top five global markets for Netflix’s advertising business.
- Who is Marcos Ordenes, and why is his statement relevant? Marcos Ordenes is the Director of Ad Sales for Netflix in Mexico. His comments highlight the importance of this growth and Mexico’s strategic role in Latin America for Netflix’s advertising efforts.
- How does Mexico contribute to Netflix’s global strategy? Mexican content has become increasingly important in Netflix’s global strategy, with successful titles driving growth and international reach.
- What is the performance of Mexican series on Netflix? According to the Netflix Engagement Report, Mexican series experienced an 8% and 2% growth in views during the fiscal year, driven by successful titles throughout 2025.
- What are Netflix’s plans for local content in Mexico? Netflix is preparing to reveal new local content investments, further emphasizing Mexico’s role as a key production territory in its global strategy.
