Introduction to the Global Social Media Day
The Global Social Media Day, celebrated on June 30th since 2010, was initiated by Mashable (then led by Pete Cashmore) to acknowledge the transformative role of social media platforms in global communication.
Mexican Social Media Landscape
According to data from the Statista portal, as of May 2025, Mexico has surpassed 114 million social media users. More than 90% of Mexican internet users access these platforms daily, spending an average of 192 minutes per day – 51 minutes more than the global average.
Favorite Social Media Platforms Among Mexicans
The Meta ecosystem dominates the Mexican social media scene, with WhatsApp leading the way at 92.6% usage among users aged 16 and above, narrowly ahead of Facebook, which ranks second. Instagram follows closely, solidifying Mark Zuckerberg’s tools’ dominance.
Mexico ranks second in the number of Facebook and Instagram users in Latin America, just behind Brazil.
TikTok, the Chinese-origin social media platform, has gained significant traction among younger demographics. With over 85 million users, Mexico ranks fourth globally in terms of user base size.
TikTok also leads in usage time, with an average of 45.5 hours per user per month.
Purpose of Social Media Usage in Mexico
The primary use of social media in Mexico is to stay connected with family and friends, explaining WhatsApp’s prominence as a messaging platform. However, entertainment plays a significant role as well, with activities such as following influencers and consuming music, comedy, cinema, and television-related content being common.
Key Questions and Answers
- What is the Global Social Media Day? It’s a day celebrated on June 30th since 2010, initiated by Mashable to recognize the transformative role of social media in global communication.
- How many social media users are there in Mexico? As of May 2025, Mexico has over 114 million social media users.
- Which platforms are most popular in Mexico? Meta’s ecosystem dominates, with WhatsApp leading (92.6% usage), followed by Facebook and Instagram. TikTok has also gained significant traction, especially among younger users.
- Why are these platforms so popular in Mexico? WhatsApp’s popularity is due to its primary use for staying connected with family and friends. Entertainment, including following influencers and consuming music, comedy, cinema, and television-related content, also plays a significant role.
