Who is the Mexican Government?
The Mexican Government, led by President Andrés Manuel López Obrador, has been focusing on supporting small-scale farmers and promoting local products to boost the national economy.
Introduction of “Café del Bienestar”
In a recent initiative, the Mexican Government launched “Café del Bienestar” (Well-being Coffee), a 100% Mexican coffee product designed to support small-scale coffee producers. This new coffee will be available at an affordable price, starting from 35 Mexican pesos.
Background on Small-scale Coffee Producers
Small-scale coffee producers, or “pequeños cafetaleros,” play a crucial role in Mexico’s coffee industry. They contribute significantly to the country’s rich coffee culture and provide employment opportunities in rural areas. However, they often face challenges such as low market prices and limited access to resources.
Objective of “Café del Bienestar”
“Café del Bienestar” aims to address these challenges by offering a fair price for small-scale producers and promoting their products. This initiative will not only help these farmers but also ensure that consumers have access to high-quality, locally produced coffee.
Product Details
- Price: The coffee will be available at an affordable price, starting from 35 Mexican pesos per kilogram.
- Varieties: The product will include different coffee varieties, allowing consumers to choose their preferred taste and aroma.
- Sales Points: “Café del Bienestar” will be sold in various retail outlets, including supermarkets and local markets, ensuring wide accessibility.
Impact on Small-scale Producers and Consumers
By ensuring a fair price for small-scale producers, “Café del Bienestar” will contribute to improving their livelihoods and encouraging sustainable farming practices. This, in turn, will lead to higher-quality coffee for consumers while supporting local farmers.
Key Questions and Answers
- What is “Café del Bienestar”? It’s a new 100% Mexican coffee product launched by the Mexican Government to support small-scale coffee producers.
- What are the benefits for small-scale producers? They will receive a fair price for their coffee, promoting sustainable farming practices and improving their livelihoods.
- How much does the coffee cost? It starts at 35 Mexican pesos per kilogram.
- Where can I buy “Café del Bienestar”? The coffee will be available in various retail outlets, including supermarkets and local markets.
