Background and Relevance of the CCIJ
The Consejo de Cámaras Industriales de Jalisco (CCIJ) represents 25 manufacturing branches, accounting for 40% of the state’s GDP and generating 35% of employment in Jalisco. This organization is poised to play a crucial role in promoting the “Made in Mexico” policy, which aims to strengthen local consumption and integrate Jalisco-based companies into global supply chains.
CCIJ’s Commitment to the “Made in Mexico” Initiative
Antonio Lancaster-Jones, the coordinator of CCIJ, expressed his enthusiasm for establishing a special committee dedicated to the “Made in Mexico” initiative. He emphasized that this policy, combined with the existing “Consume lo nuestro” campaign, will be a priority for CCIJ members. Lancaster-Jones highlighted that the industrial chambers under CCIJ’s umbrella contribute significantly to Jalisco’s economy, representing nearly 40% of the state’s GDP and providing 35% of its jobs.
Support from Federal Government
María Bárbara Botello, the director of Marca Nacional at Mexico’s Secretaría de Economía, endorsed the “Made in Mexico” program. She stressed that it aims to bolster national companies against foreign economic pressures. Botello praised Jalisco’s rich offerings in gastronomy, tourism, artisanship, higher education, fashion, innovation, industry, and technology, urging Mexicans to strengthen and showcase their national identity.
Prioritizing Local Procurement
Botello addressed Jalisco’s business leaders, emphasizing that the “Made in Mexico” program focuses on enhancing and promoting micro, small, and medium enterprises (mipymes) to become suppliers for the federal government. The program is part of Plan México, targeting 50% public procurement from domestic production.
Benefits for Participating Companies
Botello Santibáñez outlined the advantages of receiving the “Made in Mexico” certification, including increased consumer preference, inclusion in the national supplier catalog, networking opportunities, training access, market differentiation, discounted trademark registration with IMPI, and preferential financing through Nafin and Bancomext.
Growing Consumer Preference for Mexican Products
A survey conducted in November 2024, before the program’s launch, showed that only two out of ten Mexicans preferred domestic products. However, by April 2025, following the policy’s implementation, four out of ten respondents expressed a preference for Mexican goods.
Program Impact
Since its inception, the “Made in Mexico” program has certified over 1,000 companies and 20,000 products.
Key Questions and Answers
- What is the purpose of the special committee? The committee aims to promote and strengthen the “Made in Mexico” policy, enhancing local consumption and integrating Jalisco-based companies into global supply chains.
- What percentage of Jalisco’s GDP and employment does CCIJ represent? CCIJ represents approximately 40% of Jalisco’s GDP and 35% of its employment.
- What are the benefits for companies receiving the “Made in Mexico” certification? Companies benefit from increased consumer preference, catalog inclusion, networking opportunities, training access, market differentiation, discounted trademark registration, and preferential financing.
- How has consumer preference for Mexican products changed since the program’s launch? A survey conducted before the program showed only 20% preference for Mexican products, while five months after its implementation, 40% of respondents preferred domestic goods.
- How many companies and products have been certified under the “Made in Mexico” program? Over 1,000 companies and 20,000 products have received certification under this program.
