Partnership with Grupo Nutec for New Pet Food Brands
Kimberly-Clark de México, a well-known manufacturer of personal care, hygiene, and cleaning products with brands like Kleenex, Pétalo, and Escudo, has officially entered the pet food market by launching Apawpacho and Prime Care. These new brands are developed in collaboration with Grupo Nutec, a specialized company in animal nutrition.
Product Details and Distribution
Kimberly-Clark de México is responsible for the commercialization and distribution of these products, leveraging its existing infrastructure and logistics network. Grupo Nutec handles production and product development, including Apawpacho, a line for dogs, and Prime Care, the premium segment for cat and dog food. Both companies emphasize that these new options represent a new generation of nutritious, naturally-formulated pet food with scientific backing and made in Mexico.
Availability and Market Potential
Apawpacho and Prime Care are already available in major retail chains such as Walmart, Bodega Aurrera, Walmart Express, Chedraui, H-E-B, Al Súper, and Smart, as well as through wholesale channels and Amazon. The pet food market in Mexico is estimated to be worth around 65,000 million pesos and has shown consistent growth in recent years.
- Projected Growth: Kimberly-Clark de México anticipates an average annual growth rate of 7% over the next five years.
- Market Significance: The company expects this category to become one of its top five business lines within approximately five years.
- Market Opportunity: Despite having large competitors, Kimberly-Clark de México believes there is still room for growth as pet owners increasingly view their pets as family members and integral parts of their lives.
Partnership Background and Future Prospects
The partnership between Kimberly-Clark de México and Grupo Nutec began about a year and a half ago, during which time they developed the products and prepared for their market launch. This new project is expected to yield mid-term results, potentially opening opportunities beyond Mexico in the future.
