Who was Roberto Servitje?
Roberto Servitje Sendra, a co-founder of Grupo Bimbo and a pivotal figure in building the baking empire, passed away on July 17, 2023, at the age of 97.
Born in Mexico City in 1928, Servitje joined the company at the age of 17 as a sales supervisor, making him the “first employee” of Bimbo, which was founded by his brother Lorenzo Servitje.
Servitje’s Role in Grupo Bimbo
In 1979, Servitje was appointed as the General Director and oversaw Grupo Bimbo’s international expansion, taking the company to the United States, Latin America, Europe, and Asia. He later served as a Senior Advisor from 1997 to 2013. Today, Grupo Bimbo operates in 30 countries.
- Oversaw the establishment of Bimbo Occidente
- Strengthened the brand’s presence in Guadalajara, León, and San Luis Potosí
Servitje’s Legacy
Servitje is remembered for fostering a business culture centered on values, social responsibility, and the growth and well-being of employees.
Education and Early Career
Servitje pursued humanities in Montreal, Canada, and later studied accounting at the Escuela Bancaria y Comercial. He also completed high-level management studies at Harvard in 1969. This blend of sensitivity and financial rigor shaped his leadership style.
Key Questions and Answers
- Who was Roberto Servitje? Roberto Servitje Sendra was a co-founder of Grupo Bimbo and played a crucial role in building the baking empire.
- When and where was he born? Servitje was born in Mexico City, Mexico, in 1928.
- What was his role at Grupo Bimbo? He served as General Director from 1979 to 1997, overseeing the company’s international expansion and later as a Senior Advisor until 2013.
- What is his legacy? Servitje is remembered for promoting a business culture focused on values, social responsibility, and employee growth.
