Koggi Acquires Mexican Startup Alohome to Streamline Real Estate Transactions
In the midst of a reconfiguration in investment within the PropTech ecosystem in Latin America, the Colombian firm Koggi officially entered the Mexican market through the acquisition of startup Alohome, aiming to expedite home sales in the country.
Reducing Real Estate Transaction Times by Over 50%
According to the founders of both companies, this integration will reduce real estate commercialization times by more than 50%, thanks to a digital platform that covers everything from customer acquisition to managing home loans.
Juan Díaz, co-founder of Koggi, explained in an interview: “We will create a system of tools that enable everything from creating sales websites and AI for developer customer service to managing home loans for buyers.”
“This union makes us the first Latin American startup capable of managing the entire home-buying process, from the initial contact with clients to credit formalization,” Díaz added.
“Our goal is to at least triple transactions by the end of 2026, being conservative,” he pointed out.
Addressing Housing Deficit in Latin America
Despite the challenges of the real estate sector, both companies expressed optimism about the growth potential in the region, driven by a housing deficit affecting over 350 million people in Latin America, according to Koggi.
“Latin American countries could have between 30% and 50% of their population without an adequate home,” said Díaz. “We want to make transactions more efficient and transparent, which reduces costs and increases access to housing.”
Eduardo Orozco, co-founder of Alohome, emphasized the importance of strengthening collaboration between the public and private sectors to accelerate housing generation, as the industry’s slow pace inflates costs that ultimately affect buyers.
Efficiency for the Mexican Real Estate Market
Orozco highlighted that 90% of the Mexican real estate market is composed of small and medium-sized businesses that can leverage technology as a growth lever.
In this context, Orozco stressed that Alohome’s solutions reduce cancellation rates during the pre-sale phase by 40-45%. “Any project with a cancellation rate above 15% represents a huge financial hit, as hooks must be returned and the property resold, adding cost,” he explained.
Therefore, Koggi and Alohome bet on a “end-to-end” model that integrates every step of the real estate process and reduces friction between buyers, developers, and financial entities.
Key Questions and Answers
- What is Koggi’s goal in entering the Mexican market? Koggi aims to expedite home sales in Mexico by more than 50% through the acquisition of Alohome and a digital platform that streamlines real estate transactions.
- How does this partnership address the housing deficit in Latin America? By making transactions more efficient and transparent, Koggi and Alohome aim to reduce costs and increase access to housing for the millions affected by the deficit.
- What percentage of the Mexican real estate market does Koggi and Alohome’s model cater to? Their model targets 90% of the Mexican real estate market, which consists mainly of small and medium-sized businesses.
- How do Koggi and Alohome’s solutions impact cancellation rates during pre-sale phases? Their digital platform reduces cancellation rates by 40-45%, saving costs associated with returning hooks and resold properties.
