Overview of the Buen Fin Sale by Mercado Libre
The much-anticipated Buen Fin season is fast approaching, and Mexican shoppers are eagerly awaiting the annual event. This year, Buen Fin will take place from November 13 to 17, and Mercado Libre has announced significant discounts of up to 60% on various products, along with flexible payment options.
Mercado Libre’s Discount Details
Alejandro Caballero, Director of Marketplace at Mercado Libre Mexico, stated during a press conference: “We expect strong growth leading up to November 17. We will have 24 months of interest-free payments with Mercado Pago and products with up to 60% off.”
Moreover, the platform will offer fast deliveries in 28 cities across Mexico, with options for deliveries within less than 48 hours and even as quickly as 24 hours, according to Omar Ramírez, Director of Logistics at Mercado Libre Mexico.
Credit Card Payments Dominate During Buen Fin
Given the high demand for big-ticket items like televisions, the variety of payment methods is crucial for online sellers. Jorge Cabrera, Director of Big Sellers at Mercado Pago Mexico, explained: “According to data from the AMVO last year, credit cards are extremely popular. A staggering 52% of all Buen Fin purchases were made using credit cards.”
During this campaign, Mercado Pago users will enjoy an additional 10% discount and 24 months of interest-free payments. Additionally, other financial entities will participate in the platform, offering discounts and cashback during the campaign.
3 Essential Tips for Online Businesses During Buen Fin
The opportunity to secure discounts and exclusive offers during Buen Fin also presents a chance for online businesses to thrive. Here are three key recommendations from Alejandro Caballero:
- Maintain Ample Inventory: Since timely deliveries are essential, it’s crucial for entrepreneurs and small to medium-sized enterprises (SMEs) to have sufficient products in stock.
- Include Detailed Descriptions: Shoppers look beyond images and appreciate detailed, enticing descriptions. Highlight the benefits and features of your products to attract more customers.
- Utilize Multimedia Content: High-quality images build trust and aid in better purchasing decisions. Adding videos further enhances your product’s appeal.
“The more photos and videos you include, the better. We recommend having at least six pieces of content for optimal product visibility,” advises Caballero.
Key Questions and Answers
- What is Buen Fin? Buen Fin is an annual shopping event in Mexico, typically held in November, where retailers offer significant discounts and promotions.
- Who is Mercado Libre? Mercado Libre is a leading e-commerce platform in Latin America, offering a wide range of products and services, including online marketplace, payments, and logistics.
- What payment methods are popular during Buen Fin? Credit card payments dominate during this shopping event, with 52% of transactions made using credit cards.
- What tips does Mercado Libre provide for online businesses during Buen Fin? Maintain ample inventory, include detailed product descriptions, and utilize multimedia content to enhance your online store’s appeal.
